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B&T > Marketing > McDonald’s Brings Back Hamburglar But In Creepy Human Form
MarketingMedia

McDonald’s Brings Back Hamburglar But In Creepy Human Form

Emma Mackenzie
Published on: 7th May 2015 at 11:24 AM
Emma Mackenzie
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2 Min Read
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McDonald’s has brought back its past loveable character Hamburglar, however it appears he’s had a revamp.

Gone is the puppet-esque, chubby cheeked guy. Instead he’s been replaced by what The Verge believes is reminiscent of a dad who is too eager with his Halloween costume.

He’s a burger flipping thief, with a family now.

Wait, is this who we think it is??! https://t.co/rc9xhQrAUi

— McDonald’s (@McDonalds) May 6, 2015

He’s no longer this guy.

hamburglar

With ‘Hamburglar’ trending on Twitter, it appears the Internet is torn between wanting to bed this guy and wanting to throw a cheeseburger in his face.

Thank you new Hamburglar. I always wanted a fast food mascot who looked like he plays trombone in a ska band pic.twitter.com/Vk70zvs5Aw

— Mike Lawrence (@TheMikeLawrence) May 6, 2015

The new hamburglar, more like the new daaaaamnburglar that dude can get it.

— jonnifer lopez (@senderblock23) May 6, 2015

What idiot called this guy The Hamburglar and not Mumford and Buns pic.twitter.com/51sNKyHbRl

— Eliza Bayne (@ElizaBayne) May 6, 2015

The new Hamburglar looks like he’s just a panel van away from starring in an episode of SVU. pic.twitter.com/swkQJe7vG3

— Misty Harris (@popcultini) May 6, 2015

As well as eliciting some pretty funny suggestions.

Why does the new Hamburglar look like Blankman’s second sidekick? pic.twitter.com/lBIoTUSZFF

— Funny Or Die (@funnyordie) May 6, 2015

Pretty sure new Hamburglar is actually 1990s WWF wrestler the Repo Man. @sundownmotel back me up here. pic.twitter.com/Wy0T7AUSGd

— Chris Welch (@chriswelch) May 6, 2015

In a statement to Mashable, Joel Yashinsky, McDonald’s’ Vice President of U.S. Marketing, said: “”We felt it was time to debut a new look for the Hamburglar after he’s been out of the public eye all these years. He’s had some time to grow up a bit and has been busy raising a family in the suburbs and his look has evolved over time.”

Image via Mashable.

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Emma Mackenzie
By Emma Mackenzie
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Emma Mackenzie was a reporter at B&T from 2015 - 2016.

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