WPP-owned media agency Maxus promoted Richard Lloyd to the newly-created role of worldwide head of programmatic as a result of the industry’s ongoing digital transformation.
Lloyd will work closely with Maxus clients and teams to shape and operationalise the agency’s programmatic delivery, which will include drawing from GroupM’s proprietary technology, data and brand-safe inventory partnerships.
He will report to global chief strategy officer Damian Blackden as part of his new role, and will continue to report to Federico de Nardis, Maxus chief executive for EMEA when carrying out his current responsibilities leading digital in the region.
Damian Blackden, global chief strategy officer at Maxus, said: “Richard’s appointment is designed to accelerate the work we do with our clients, making their advertising more precise, individualised and integrated within the communications mix, including content, CRM and retail.
“His knowledge and ability will ensure that Maxus’ proposition remains market-leading.”
Commenting on his new role, Lloyd said: “With the media landscape changing more rapidly than ever before, it’s important to stay ahead of the curve on new skills and technologies.