Maximus Sports Drink Awards Aussie Males For Being A Lord

Maximus Sports Drink Awards Aussie Males For Being A Lord

Sydney brand design agency Saltmine Design Group has unveiled a new campaign for Frucor’s isotonic sports drink brand Maximus that looks to reward Aussie males for being a ‘Lord’.

The on-pack consumer promotion ‘Award A Lord’ encourages males to grab a limited edition Maximus bottle that best describes them or someone they know, snap a pic or video of them being a lord with the bottle, and upload it to Instagram or Facebook with the tag #awardalord for their chance to win $1 million.

Maximus 'Award A Lord' campaign

Maximus has created nearly 30 different types of tongue-in-cheek lords for consumers to relate to,  including ‘Dad-Bod Lord’, ‘Buff Lord’, ‘Sweaty Lord’ and ‘Dating Lord’.

 

Saltmine Design Group managing partner Sara Salter said: “Once again, our Saltmine team has collaborated with the wider Frucor team to bring an on-point campaign for Maximus to market. We’re excited to see the campaign roll out and for the promotion results in the next couple of months.”




Please login with linkedin to comment

Frucor Maximus

Latest News

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]