Sydney brand design agency Saltmine Design Group has unveiled a new campaign for Frucor’s isotonic sports drink brand Maximus that looks to reward Aussie males for being a ‘Lord’.
The on-pack consumer promotion ‘Award A Lord’ encourages males to grab a limited edition Maximus bottle that best describes them or someone they know, snap a pic or video of them being a lord with the bottle, and upload it to Instagram or Facebook with the tag #awardalord for their chance to win $1 million.
Maximus has created nearly 30 different types of tongue-in-cheek lords for consumers to relate to, including ‘Dad-Bod Lord’, ‘Buff Lord’, ‘Sweaty Lord’ and ‘Dating Lord’.
Saltmine Design Group managing partner Sara Salter said: “Once again, our Saltmine team has collaborated with the wider Frucor team to bring an on-point campaign for Maximus to market. We’re excited to see the campaign roll out and for the promotion results in the next couple of months.”
At the heart of Pinterest is the mission to provide inspiration to create a life people love. However, it’s near impossible to be inspired when you don’t feel represented, seen or heard. That’s why consumers are turning to Pinterest in droves to be inspired by a platform that is consistently representing who they are. For […]
MullenLowe New York and Mediahub have launched an exposé on legal gaps, one of the key prevention measures needed to end violence against women and girls around the world in a public service campaign for UN Women. As violence has increased against women during the COVID-19 pandemic, and an additional 15 million women are expected to be affected […]
CarAdvice / Drive has welcomed motor sport presenter and journalist Charlie Bullis to its editorial team. Adding to its ever-expanding content team, Charlie brings a passion for all things performance and racing having previously contributed to SpeedCafé, MotorSportM8 and the TA2 Muscle Car Series. CarAdvice Managing Editor, Trent Nikolic said: “We are very excited to […]
With the growth and demand of Digital Out-of-Home (DOOH) continuing to rise, QMS has launched an in-house creative services division QUBE. Designed to facilitate greater collaboration with advertisers and agencies, QUBE can help unlock the more engaging dynamic creative capabilities DOOH has to offer, in an effort to deliver more memorable campaigns for clients. Combining […]
In this piece, Doddle APAC CEO Justin Dery explains why retail marketers should look beyond traditional delivery options this Christmas. 2020 has been a year like no other, and marketers across the world, regardless of industry, have been forced to rethink brand interaction, upweighting digital and tracking rapidly evolving consumer behaviour. This year’s sales season […]
Following an extensive search, Sydney WorldPride today announced the appointment of Adam Zammit to the newly created role of Director, Partnership & Revenue. WorldPride – an international festival celebrating LGBTIQ+ culture and joy – will be held for the first time in the Southern Hemisphere, when the festival comes to Sydney in 2023. Zammit’s key […]
PAW Patrol’s heroic pups are on a roll this summer and ready to spread the word about the importance of water safety, through the PAW Patrol Safety First! prosocial initiative. The water safety program, created in partnership with world champion swimmer and water safety advocate Michael Phelps, launches today with a public service announcement. Starring […]
Independent creative agency, The Core Agency, has created a new campaign for national in-home aged care and disability support provider, Just Better Care. Just Better Care is one of Australia’s largest accredited providers, delivering in-home social and lifestyle support services that enable people to live independently.Its network of over 40 franchise territories provides affordable and […]
Creative agency Andpeople has teamed up with active-streetwear label P.E Nation to create a custom-built augmented reality (AR) dressing room ahead of the label’s latest launch. The digital dressing room was unveiled to coincide with the launch of P.E Nation’s ‘Sustainable in Snow’ collection. In partnership with Andpeople and the globally recognised team behind the […]
From Airbnb to Calm and all the apps in between, the rise of app-based companies calls for specific app advertising solutions, according to Snap Inc. Following the launch of Snap Connect—a tool to help marketers learn about direct response (DR) advertising strategies on Snapchat—Snap has launched an advertising product suite built specifically for app marketers. […]
Ad tech vendor Adform had made a significant step towards promoting transparency in digital advertising, becoming the first global ad tech vendor to subject its tech stack to an independent audit. The audit follows a report released in May 2020 by the ISBA and AOP in the UK. The research, which was executed by PwC, […]