Danish speciality mattress manufacturer, Tempur, has today announced MediaCom Melbourne’s appointment as its media agency in Australia and New Zealand.

Previously held by Universal McCann, this win will see The Content + Connections Agency manage all of the company’s media duties. Invited to pitch globally for the business, MediaCom has won the bid to handle Tempur’s global media duties including media planning and buying.

Tempur Australia & New Zealand MD Jason Nicholas said, “MediaCom has a global footprint with similar core values to Tempur. We are excited about the future opportunity to introduce an increased number of consumers to our brand through MediaCom’s execution.”

MediaCom Melbourne MD Anny Havercroft added, “Tempur has a reputation for producing quality product with technological advancements so we’re delighted to be partnering with a like-minded team to evolve their communications strategy through our ‘Content & Connections’ approach.”