Matt Moran Bakes Lamb In Hot Car To Prove The Dangers Of Leaving Kids In Vehicles

Matt Moran Bakes Lamb In Hot Car To Prove The Dangers Of Leaving Kids In Vehicles

Across Australia over 5,000 children are left in cars every year. Tragically for some families, rescue comes too late. Despite this issue being well publicised, the message still isn’t getting through.

To prove just how hot the sun makes a parked car, celebrity chef Matt Moran was recruited to literally cook a meal in one.

Disguised as yet another celebrity product launch, press and media were invited to the unveiling of the ‘Unconventional Oven’ by Matt Moran. The audience of media and onlookers watched as Moran prepared his signature Cowra lamb loin. When it came time to plating up the dish, Moran stunned onlookers by walking off stage and over to an SUV parked nearby. From inside the sweltering cabin Moran retrieved a fully cooked lamb loin. It was only then that he revealed his true intentions.

“The real reason I’ve got you here today has got nothing to do with me launching my new oven. It’s to do with over 5,000 kids being left in cars every year. And as a father I’m absolutely gobsmacked,” said a passionate Moran. “Australia needs to know that it is not safe to leave a kid in a car – it is like an oven.”

Kidsafe spokeswoman Kellie Wilson said, “the number of children left unattended in cars each year is staggering, given temperatures inside the cabin can be up to 30 degrees hotter than outside”.

AAMI marketing executive manager Josh Wittner added: “Road safety doesn’t stop when you park your car. Leaving a child unattended in a parked car during summer is dangerous and can be fatal.”

“This has been a project 12 months in the making – one that has drawn on the varied disciplines in our building. As we come into the hotter months, we sincerely hope it raises awareness of this important issue,” said DDB Melbourne executive creative director, Simon Bagnasco.

The event was held on December 1st, the first day of summer, at Sydney’s Bondi Beach. Within 24 hours the campaign has already been featured on The Project, Channel 9 News and Today as well as blogs and news sites across Australia and New Zealand.

The campaign film was directed by Stephen Carroll from Revolver/Will O’Rourke and was edited at the Butchery and onlined at the Refinery Sydney.


Client: Kidsafe Australia

Melanie Courtney

Jason Chambers


Supporting partner: AAMI

Josh Wittner

Angela Wilkinson

Donny Whitton


Chief Creative Office DDB Melbourne: Darren Spiller

Group Managing Director: David Brown


Executive Creative Director: Simon Bagnasco

Creative Director: Jim Ritchie

Creative: Toby Kennedy

Creative: Jordy Molloy

Creative: Jim Ritchie

Head of Broadcast: Simon Thomas

Senior Broadcast Producer: Tuesday Picken

Agency Editor: Marissa Brian

Motion Designer: Joshua Cameron


Senior Business Director: Julia Sheehan

Senior Business Manager: Kristen Mahler

Account Director: Diana Sinclair




Managing Director: Elly Hewitt (Mango)

Account Director: Susie Thomson

Head Of Experiential: Ben Barratt-Boyes

Executive Producer: Gemma Lahney

Account Manager: Zoe Watson

Head of Social: Penelope Lipsham

Account Executive: Erin Taylor


Head of Digital: Matt Oxley

Executive Producer: Kristy Russell

Producer: Victoria Houen

Head of Digital Art: Jonathon Yuen

Designer: Milena Marin

Developer: Michael Raffaele


Production House: Revolver / Will O’Rourke

Director: Stephen Carroll

MD & Executive Producer: Michael Ritchie

Executive Producer: Pip Smart

Producer: Tobias Webster

Line Producer: John Sandow

DOP: Grantley Smith, Will Robertson and Joshua Heath


Post House: The Butchery / The Refinery Sydney

Post Producer: Amelia Babos

Editor: Dan Lee – The Butchery

Online: Drew Downes – The Refinery Sydney

Grade: Drew Downes – The Refinery Sydney

Sound: Colin Simkins – Gusto Music

Infrared Technician GTEK: Grant Law



Please login with linkedin to comment

McCann Sydney outside broadcast the big bang theory VML Sydney

Latest News

Finalists In Round One Of 2020 Australian Effie Awards Announced
  • Advertising

Finalists In Round One Of 2020 Australian Effie Awards Announced

Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]

IAS And Channel Factory ‘Channel Science’
  • Technology

IAS And Channel Factory ‘Channel Science’

Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized.  More than ever before, advertisers are searching for ways to streamline their media buying and improve […]

by B&T Magazine

B&T Magazine
WPP AUNZ Launches Secrets & Lies Podcast Series
  • Advertising

WPP AUNZ Launches Secrets & Lies Podcast Series

WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured).  The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]

  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine
Melbourne, Australia - July 26, 2018: Homeless man sits in front of Westpac bank in Melbourne Australia
  • Technology

Westpac Group Partners With Verizon Media DSP For Omnichannel Solution

Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]

Adobe Analytics Adds Mobile App
  • Technology

Adobe Analytics Adds Mobile App

If there's anything to be said about the Adobe company, it doesn't sit on it laurels. Discover its latest gizmo here.

Nova Cuts 70 Employees Amid Pandemic
  • Media

Nova Cuts 70 Employees Amid Pandemic

All B&T will say here is, whoever decided having Szechuan bat for dinner was a good idea has a LOT to answer for.

by B&T Magazine

B&T Magazine
Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Here's top tips on getting out of a cashflow crisis that don't include robbing the kids' moneyboxes or a 7-Eleven store.