Match Media today announced the agency has been appointed by Michael Cassel Group to launch their newest production, Beautiful: The Carole King Musical.
The account, billing $3million, will include media strategy, planning and buying across all channels, plus social and analytics.
The Michael Cassel Group is a live entertainment company formed to produce, create and present the world’s greatest musical and theatrical productions, live entertainment experiences, marquee events and concert attractions. Current productions include Kinky Boots, Les Misérables, Singin’ In The Rain, Beautiful: The Carole King Musical and the forthcoming concert tour with Lea Salonga.
The smash-hit musical will premiere in Sydney in September 2017 at the Sydney Lyric Theatre. Beautiful is the true story of the legendary singer’s journey from schoolgirl to international superstar and features a book by Tony and Academy Award-nominee Douglas McGrath, direction by Marc Bruni, choreography by Josh Prince and a stunning array of beloved songs written by Gerry Goffin/Carole King and Barry Mann/Cynthia Weil. The Broadway production won two Tony Awards and the 2015 Grammy Award for Best Musical Theatre Album.
Julie Ott, head of marketing at Michael Cassel Group, said, “Match have been our media partner on Kinky Boots for over a year now and we have a strong partnership that is grounded in the perfect mix of creativity and ROI generation.
“When we were looking for a media partner for Beautiful it made sense to extend this relationship with Match and continue our successful relationship.”
Zara Cobb, head of planning & knowledge at Match Media added, “We have worked with the Michael Cassel Group for two years on both Les Miserables (Digital) and Kinky Boots and we couldn’t be more thrilled to be working with them now on Beautiful; the Carole King Musical.
“We are excited about bringing this Award-winning show to life in Sydney.”
To demonstrate that every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas. Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he […]
Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]
The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]