Match Media To Make Sydney Feel The Earth Move

Match Media To Make Sydney Feel The Earth Move

Match Media today announced the agency has been appointed by Michael Cassel Group to launch their newest production, Beautiful: The Carole King Musical.

The account, billing $3million, will include media strategy, planning and buying across all channels, plus social and analytics.

The Michael Cassel Group is a live entertainment company formed to produce, create and present the world’s greatest musical and theatrical productions, live entertainment experiences, marquee events and concert attractions. Current productions include Kinky Boots, Les Misérables, Singin’ In The Rain, Beautiful: The Carole King Musical and the forthcoming concert tour with Lea Salonga.

The smash-hit musical will premiere in Sydney in September 2017 at the Sydney Lyric Theatre. Beautiful is the true story of the legendary singer’s journey from schoolgirl to international superstar and features a book by Tony and Academy Award-nominee Douglas McGrath, direction by Marc Bruni, choreography by Josh Prince and a stunning array of beloved songs written by Gerry Goffin/Carole King and Barry Mann/Cynthia Weil. The Broadway production won two Tony Awards and the 2015 Grammy Award for Best Musical Theatre Album.

Julie Ott, head of marketing at Michael Cassel Group, said, “Match have been our media partner on Kinky Boots for over a year now and we have a strong partnership that is grounded in the perfect mix of creativity and ROI generation.

“When we were looking for a media partner for Beautiful it made sense to extend this relationship with Match and continue our successful relationship.”

Zara Cobb, head of planning & knowledge at Match Media added, “We have worked with the Michael Cassel Group for two years on both Les Miserables (Digital) and Kinky Boots and we couldn’t be more thrilled to be working with them now on Beautiful; the Carole King Musical.

“We are excited about bringing this Award-winning show to life in Sydney.”

 




Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]