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B&T > Media > MasterChef Pulls A Master Failure By Posting Finalists Before Episode
Media

MasterChef Pulls A Master Failure By Posting Finalists Before Episode

Erin M Doyle
Published on: 24th July 2015 at 11:41 AM
Erin M Doyle
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Whoever is running ​MasterChef’s social media account is in trouble, after the Facebook page spoiled the result of the Thursday night’s elimination episode hours before it went to air. 

The Facebook post revealed that fan-favourite Reynold Poernomo was going to be eliminated in the upcoming episode.

The post showed a photo of finalists Georgia Barnes, Billie McKay and Jessica Arnott with the caption: “The final three set a Mystery Box challenge for the judges in tonight’s MasterClass!”

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The offending post was taken down 15 minutes later, but the damage was done. Despite the stuff up MasterChef continued posting teaser pictures of the episode:

Can #Reynold bring his A-game tonight? #MasterChefAU#finalsweek#blackaprons#top3pic.twitter.com/KJfS3bBpWZ

— #MasterChefAU (@masterchefau) July 23, 2015

Fans were having none of it, taking to social media to air their flaming disgust:

@masterchefau this is a joke u already ruined it for everyone!!! Everyone knows now that Reynold is not in the top 3 #MasterChefAU

— ⬛️⬜️⬛️ (@Ms_Jo_) July 23, 2015

@masterchefau Why bother? You guys already stuffed up on your official facebook account.

— Heath Banyai (@HeathBanyai) July 23, 2015

@masterchefau bye bye MasterChef won’t be seeing it now cuz the deserving contestant is eliminated

— Sana Ishaq (@sana_iq) July 23, 2015

@masterchefau I am never watching your show again. You have extremely lenient towards Georgia. Unfair, unfair! *SHOCKED* – from India

— Mohit Ravi (@mohitravi) July 23, 2015

@masterchefau is this a trick question considering we already know the answer? #masterchefau

— Nez (@fraggle73) July 23, 2015

@masterchefau ty for the spoiler, saved me a full hour of stress watching.

— Andreaaaaa (@DeepikasPankha) July 23, 2015

@masterchefau oh darn it.I just saw the comments below and am gutted that there’s been a spoiler and now I know. What’s the point watching!

— El F (@elfy_eli) July 23, 2015

Channel Ten posted a statement apologising: “MasterChef Australia is truly sorry for the earlier post which inadvertently revealed the result of tonight’s episode for a number of our fans. It was a simple human error and we apologise wholeheartedly.”

At least they didn’t blame the intern like Donald Trump did.

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TAGGED: John Sintras, The Farm Digital
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Erin M Doyle
By Erin M Doyle
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Erin Doyle is an experienced digital marketing specialist and comms expert.

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