MasterChef Pulls A Master Failure By Posting Finalists Before Episode

The Albanese government is set to create a copyright and AI reference group to help protect the creative, media and technology sectors (amongst others) from potential AI threats. Yesterday, attorney-general Mark Dreyfus (pictured) announced the introduction of the group, saying that it would serve as a “standing mechanism for ongoing engagement with stakeholders”. In particular, […]

McDonald's famous menu item, the McNugget, turns 40 this year. And cardiothoracic surgeons everywhere are celebrating.

Posted 40 minutes Ago

Recommended

by B&T Magazine

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Counting the days down till Christmas by doing as little as possible bar a spot of online shopping? This will resonate.

Posted 1 hour Ago

Recommended

by B&T Magazine

Monash University has launched the next iteration of its multi-award winning, thought-provoking and inspiring brand #ChangeIt campaign: Create Change. As children, we all have big hopes and dreams. But are we creating the change we once imagined? Using the power of AI, the new Monash campaign creates versions of our younger selves in a series […]

Foot Locker, in collaboration with Nike, has teamed up with Preacher and BURN for the launch of its global holiday campaign, “The Heart of Sneakers”. Directed by Greg Hardes and starring NBA’s Kevin Durant, the commercial is part of a larger Foot Locker rollout out which also features the likes of LaMelo Ball and Anthony […]

TEAM LEWIS, the global marketing agency, has announced plans to rapidly expand its Australia team with 10 new hires, including Head of Creative and Head of Social roles. Lead image: TEAM LEWIS, left to right – Chris McGhee, Director, AU; Smitha Virik, Regional Head of Client Services, APAC; Martin Harkin, Managing Director, AU. The independent […]

Meta has appointed Icon Agency and Snack Drawer as its Australian PR agencies of record, and Pead as its New Zealand PR agency of record, following a competitive pitch process. Together, Icon Agency and Pead will deliver a mix of corporate, B2B, policy, and consumer communications in Australia and New Zealand respectively. Snack Drawer will […]

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]

Planning on getting boozed up at the oOh! Chrissie bash? Beware, a new chief people & culture officer is in town.

It's 10 quick ones with UM's Anathea Ruys. Even quicker if you've recently completed a speed reading course.

With the countdown to the summer holidays on, PR and creative agency Keep Left has launched an integrated brand campaign for PassportCard, its first work for the new travel insurance disruptor. The campaign ‘When ‘It’ Happens’ leans into the reality that no matter how prepared you are when you travel, unexpected things can happen that […]

Christina Aguilera’s arrival in Australia for the first time in 15 years gave Menulog and Thinkerbell a unique opportunity to launch the new global TVC and brand campaign in a locally relevant way for Australians. Utilising Menulog’s distinctive delivery bag, Thinkerbell recruited Australian Indie designer By Weave Collection, to re-imagine it and create a star-studded […]

Indie industry body unveils its 2024 board. Promises to continue to highly irritate the holding companies.

With the “Louie The Flyhunt” campaign, Australians are invited to participate in a unique experience that combines traditional manhunt tropes with cutting-edge technology. Set against the backdrop of the opening of Australia’s fly season, Mortein’s campaign features the notorious Australian icon, Louie the Fly, as the target in a thrilling fly hunt. Wanted posters featuring […]

You voted and now B&T can reveal Australia's greatest EVER ad! Yes, Ali Baba Kebabs can feel rightly aggrieved.

Posted 22 hours Ago

Recommended

by B&T Magazine

Which agency chiefs will be collecting their Christmas bonuses? Discover the truth with this 'who's hot' barometer.

Changes at the top at George P. Johnson today. The middle and the bottom given the order to stand down.

Game shows continuing to rate well with TV viewers. Yet, that's not to say we need Andrew O'Keefe back anytime soon.

Industry body says free TV sports rights are under threat. Meanwhile Wallabies declare they've all but given up.

Posted 1 day Ago

Recommended

by B&T Magazine

Westpac delivers on its crisis communication. Also see Westpac board trying to save their collective arses.

This year's Hottest 100 deets announced. With B&T predicting big things for Nollsy's KFC ad.

Hating the job right now? These uni ads could (A) inspire you to new things or (B) give you a laugh, albeit a brief one.

Posted 1 day Ago

Recommended

by B&T Magazine

Work with people who endlessly say "things were better in my day"? Sounds like you're a real contender for 30 Under 30.

Posted 1 day Ago

Recommended

by B&T Magazine

Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]

Chinese EVs continuing to flood into the Aussie market. Clearly no reciprocal agreement with our wine and barley.

Isuzu UTE extends its A-Leagues partnership. Also desperately hoping the fans don't behave like dickheads.

Seven unveils its new advanced advertising division. No sign of official scarlet red team tracksuits, however.

Every Australian should know to swim between the flags. That and Bradman's average and most of the words to Khe Sanh.

You can almost hear leather on willow with this news. Unless someone's being attacked with a cricket bat in your office.

G Squared announces key hires in its paid search team. Although we appreciate not everyone's a fan of paid search.

Yet again claims about Tasmanian salmon catch watchdog's ire, as chickens declare we're ridgy-didge.

Unsure if you're in the throes of a possible midlife crisis? Watch this motorbike ad and learn the horrible truth.

Mediahub unveils its New Zealand plans. And it only took the locals four minutes to mention the rugby.