Meal-kit delivery company Marley Spoon has released a new TVC to help families break free of predictable cooking options.
Recognising that most Australians dinner menus have become predictable, Marley Spoon is showcasing the rotating menu of 20 dishes every week via the new campaign.
Created by Conti Bros Films, the ad highlights how a box of Marley Spoon can shake up home cooking by poking fun at the old Australian dinner standby: spag bol.
Conti Bros Films owner and producer Karl Conti said: “Australian’s love home cooking, but it’s easy to get caught in the trap of cooking the same thing over and over again.
“Often, finding dinner inspiration and planning meals are the biggest challenges, which is where Marley Spoon is a life saver.
“Everyone loves spag bol, but it does get a bit tedious. The team at Marley Spoon develop 20 amazing looking and tasting meals every week, so it was great to showcase some of the actual dishes customers can cook.”
Marley Spoon co-founder and marketing managing director David Malcolm said: “We wanted to create something that makes audiences think about the variety of their own home cooking. The team at Conti Bros Films nailed that with this campaign.
“Marley Spoon isn’t just a food delivery service; we offer the best and most convenient service to spice up your home cooking.
“And with 20 meals on our menu for customers to choose from, we can offer more choice for everyday convenient home cooking than anyone else.”
Director: Lucas Bradley
Producer: Karl Conti
Director of production: Dan Freene, ACS
Music and sound design: Uncanny Valley