marie claire has partnered with broadcasting sensation The Thinkergirls to launch the podcast series, ‘We need to talk about…’.
The new series brings to life the pages of marie claire serving up all the hot topics and issues that matter most to women with a healthy dollop of Thinkergirls sass.
Promising to be both inspiring and thought-provoking, the first episodes tackle a diverse range of subjects, from anxiety and same-sex marriage to the modern-day obsession with finding happiness.
The podcast is hosted by Stacey June and Kristie Mercer, the creatives behind one of Australia’s most popular and longest-running podcasts which now generates approximately 100,000 downloads each month.
The innovative partnership will give The Thinkergirls access to marie claire’s 1.3 million-plus touchpoints, while broadening marie claire’s reach to a wider millennial audience through The Thinkergirls dedicated fanbase.
marie claire editor Nicky Briger said: “Launching this exciting podcast series is part of marie claire’s wider strategy to inspire women to fearlessly move forward.
“We’re always looking for ways to use different platforms to reach new audiences and working with the fabulous Thinkergirls presented the perfect opportunity to do just that.”
The Thinkergirls’ June said: “We’re beyond excited to partner with marie claire which continues to be such an important voice for women in this country.
“We’re so passionate about having conversations that are brave, aren’t always pretty, but are deeply raw and real, inquisitive and hopeful.”
Mercer added: “We’re proud to bring an audio platform to a much-loved, successful brand.
“Joining forces are two brands that enjoy pushing the boundaries, so we believe this partnership is a match made in heaven and the opportunities are endless.”
The episodes are available from January 21 on marieclaire.com.au by following this link here.
emma CMV Oct 2018, Nielsen DCR Dec 2018, Social Fast Facts Dec 2018
Please login with linkedin to comment
Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]
M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]
Esports organisation ORDER has announced the appointment of Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]
Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]
Samsung Electronics Australia has this week announced the lineup of five budding recording artists for its UNDSCVRD competition, a TikTok docu-style reality series aimed to bring the spotlight to the rising music talent in the country. The series, presented by Samsung Galaxy, brings together five musical talents from across the country who were hand-picked by […]
Independent media agency Kaimera has recruited five new team members to manage its continued growth, following several new client wins including Britbox, Campos and Under Armour. Daniel Miller (pictured above) has joined from News Connect, where he was an associate programmatic trader, in the newly created role of platforms manager. In the role, he will […]
The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]