Manproof Campaign Puts Ladies in the Driver’s Seat

Manproof Campaign Puts Ladies in the Driver’s Seat

Ladies, if a man borrows your car, do you really know what he’s doing in there?

This is the question posed by MyPlates in their latest campaign by Custom Creative.

‘Manproofing’ looks at ways women can put their mark on their cars and deter men from driving them.

A series of TV ads, directed by Fiona McGee of GoodOil Films, and a campaign website, developed by Drifter, helps explore the reasons you might want to consider manproofing, its history, and can even suggest a solution to suit your particular situation.

Steve Schenko of Custom Creative says, “Well, we don’t really know what men might, or might not be doing when they borrow a woman’s car. But hey, why take any chances?”

“The new Le Chic range of number plates aren’t designed to appeal to men, and this campaign highlights that in a tongue-in-cheek way”, adds Paddy Douneen, MyPlates Manager of Marketing Strategy & Planning.

MyPlates continue to expand on a wide range of number plate designs available for cars in New South Wales.

The campaign website is

Credits: Client: MyPlates CEO: Daryl Head Manager, Marketing Strategy & Planning: Paddy Douneen Marketing Manager: Zoe Moore Agency: Custom Creative Creatives: Steve Schenko, Dustin Lane Agency Producer: Wendy Gillies Production Company: GoodOil Films Director: Fiona McGee Producer: Claire Richards Edit: Bernard Garry @ The Editors Post production: The Editors Audio production: Sound Reservoir Website: Drifter Media: Sutherland Media Services

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