Irish cider brand Magners with the enlisted help of Good Drinks Australia’s internal creative team has revealed refreshing campaign, ‘The Peelboard’. The recent instalment follows the ‘Real to Our Core’ campaign that leveraged the Magner’s iconic gold foil.
Unwrapping the bottle’s foil has become irresistibly addictive. That’s why Good Drinks Australia enhanced this ritual from a bottle onto a billboard rewarding people who peeled the foil with a hidden message. Lucky pub goers who got their hands on some foil could then exchange it for an ice cold Magners at Irish pubs across Sydney (the hidden message).
The mobile Peelboard quickly became mans best friend, as 250 pints in just over an hour were redeemed as a result of the stunt.
