Media agency m2m Sydney has announced the appointment of Emma Glazier to the position of head of social.

Glazier joins m2m from her role at Bohemia where she was the social strategic lead across the Lion Nathan beer brand portfolio (including XXXX Gold, Hahn Super Dry, James Squire, Stella Artois); leading best practice social media planning, implementation and measurement within the business team.

Glazier’s 10 years communications experience spans roles in digital and media agencies across London and Sydney, including PHD Australia where she built a national social media offering across strategy development, social content creation, influencer engagement and measurement/analytics, for a range of clients including ANZ, Pepsico, Domino’s and Infiniti.

Glazier said of her appointment: “m2m is an agency that truly values social media at the heart of its data-led strategic planning.  I am thrilled to be joining this growing team and am excited about elevating the social offering even further.”

Wendy Gower, managing director m2m Australia commented: “Social media plays such a significant role in many of our clients’ communications, that it has in turn, become an increasingly important and integrated part of the m2m product. We are delighted to have someone of Emma’s skills and experience join the team.”

Glazier will join m2m on Tuesday 9th June and will report to Wendy Gower.