Youcamp engaged Melbourne digital agency Loud&Clear, to reinterpret the design and functionality of the website. The new direction needed to increase and enhance user engagement and bring the power of the great outdoors online in a truly unique and inspiring way.
Youcamp wanted to extend their online offering to something that not only expressed their passion and genuine love for delivering authentic and exciting outdoor experiences, but also provided a means for the average Joe Australian to find, book and experience their own perfect spot in the outdoors.
Youcamp engaged Melbourne digital agency Loud&Clear, to reinterpret the design and functionality of the website. The new direction needed to increase and enhance user engagement and bring the power of the great outdoors online in a truly unique and inspiring way.
Loud&Clear managing director, Cade Witnish said, “Our mission was to create a richer, more unique and user-friendly experience for Youcamp’s existing community. By introducing a fresh new design and site functionality, we were able to give the brand an unforgettable element that would attract a broader user base, and make camping on private land more accessible for those venturing into the great outdoors for the first time.
“Youcamp celebrates everyone’s unique understanding of adventure and love of the great outdoors,” said Cade “Being off grid, glamping or adventuring in RVs, whatever your ‘thing’ is, Youcamp can show you the great outdoors like never before.”
As the first and largest land-sharing business in Australia, Youcamp was born out of the desire to find that perfect camping spot on private land. The new website symbolises the starting point of Youcamp’s adventure and encourages all of us to get out there and find our new favourite place.
