Aussie gametech company Livewire has appointed Gareth Leeding as its chief innovation officer, as well as appointing a range of other execs from the likes of Zip Co and Edelman (lead image L-R: Leeding, Christine Storey).
Leeding will be responsible for growing the company through innovative and immersive advertising. Most recently APAC head of creative strategy at Snap, Leeding also served in a number of roles for London-based agency We Are Social and his work for brands such as adidas, Guinness, Pepsi, Pringles, Uber, and YouTube garnered more than 60 international awards.
Max Hegerman, formerly of Tencent, EA, and Edelman, has been appointed marketing and communications director. Tamim Noorzad, has joined Livewire as director of product. Noorzad had previously served as principal product manager for Zip Co. Storey, formerly of Revlon and OneDeck has joined Livewire as people and culture director.
“Livewire is turbocharging the opportunity for brands in gaming. By combining the biggest inventory of in-game advertising opportunities with strategic and creative excellence, we have limitless potential to define the next generation of brand engagement. The business is attracting the world’s biggest brands and growing fast as we enable them to reach billions of eyeballs. It’s incredibly exciting to be joining at a pivotal time for a business on the brink of extensive growth,” said Leeding.
Livewire CEOs and co-founders, Brad Manuel and Indy Khabra added: “With rapid expansion comes the need for exceptional leaders and a continually evolving strategy to solidify our position as an industry leader in gametech. This opportunity is resonating with incredible talent and we are very fortunate to have again appointed highly skilled individuals who will drive Livewire’s continued growth and success.”
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