Following on from the Beam Suntory project, The Great Whisky Rumble and Canadian Club AO work at the Australian Open, Liquid Ideas is taking on its first project for whisky brand Maker’s Mark, launching the inaugural Old Fashioned Week in May.
Liquid Ideas’ has also picked up Midori, another top brand from the Beam Suntory portfolio, and is looking forward to bringing a taste of Japan to Australia in 2016.
Liquid Ideas has also been appointed by premium Tasmanian water company, Cape Grim, to relaunch the brand.Cape Grim bottled rain water is collected from an area of Tasmania credited as having the purest, cleanest air on earth.
Liquid Ideas’ in-house creative team will be developing video and image content for a new website, working hand-in-hand with the account team to develop and launch social channels. Liquid Ideas is implementing a targeted influencer campaign, identifying experiential opportunities and supporting trade and business relations.
“The Cape Grim relaunch is an exciting win for the agency, fully utilising our in-house creatives, alongside our account team,” Liquid Ideas creative director Sarah Myers said.
“We continue to see huge growth in demand for clever creative content and are justly proud of our talented pool of designers, videographers and copywriters who work closely with the account teams to produce fully integrated, holistic campaigns.”
Liquid Ideas recently won a competitive pitch for UK brand, Tilda rice. Tilda was the first company to bring Basmati to the Western World over 40 years ago and now sells in over 50 countries. Liquid Ideas will be implementing a PR and influencer campaign throughout 2016, focusing on Tilda’s extensive Basmati range now available in Woolworths and Coles.
