A peachy, pioneering idea by Lipton Ice Tea will tempt shoppers and students with a cool way to engage with advertising panels by pressing a button that will literally recreate a refreshing experience.
In conjunction with oOh!, Lipton’s “Taste the Brightside” campaign gives hot and thirsty shoppers and students a refreshing spray of water mist when they hit a button on selected oOh! UniLites panels and a key ShopaLite location at Auckland’s Downtown Shopping Centre to help them cool off this summer.
oOh!’s CEO, Brendon Cook, said the use of misting spray panels is a great example of how advertisers think outside the box when engaging with growing audiences out of home, using creative and effective static executions.
“The addition of this new dimension is sure to create intrigue and engage with the target market,” Cook said.
“The ads truly grab shopper and students’ attention who, with a quick press of the button, can feel refreshed just as they would by having a Lipton Ice tea, influencing them on their path to purchase.
“This kind of sensory advertising effectively engages the customer, increases brand awareness, creates talk-ability and helps drive sales.”
Chris Dunne, Lipton Ice Tea’s brand manager said: “Partnering with oOh! has helped turn an innovative idea into an example of flawless creative execution. We wanted a disruptive activity to complement the media plan, and the misting units brilliantly epitomise the physically and emotionally refreshing qualities of Lipton Ice Tea – while bringing some fun to the area!’
The “Taste the Brightside” campaign will be seen nearly one million times through oOh!’s University campus Study network and at Auckland’s Downtown shopping centre.
Lipton’s “Taste the Brightside” misting panels can be seen on UniLites and ShopaLites at:
- Downtown Shopping Centre in Auckland’s CBD
- Massey Auckland, University of Auckland, Auckland University of Technology, Manukau University of Technology and Waikato University in Hamilton.
Lipton Ice Tea’s ‘Taste the Brightside’ campaign is supported by a larger OOH campaign across universities and shopping centres nationally.
Campaign: Lipton Ice Tea ‘Taste the Brightside’
Media Agency: SparkPHD
Suzzanne Laidlaw (pictured below) is an internationally accredited business coach, global leader in business planning and author of the new book, “What’s Your Plan?”. In this guest post, Laidlaw argues that examining your competitors might be just as important for post COVID-19 success as examining your own… The industries around you are always changing, new […]
SBS has appointed George Savvides AM as the new SBS Chair, as announced by the Minister for Communications, Cyber Safety and the Arts for Communications, Paul Fletcher MP, today. SBS Managing Director, James Taylor; said: “On behalf of the Board and SBS, I’d like to congratulate George on his appointment. Since being appointed as Deputy […]
Tasmania’s Hobart-based Mercury has decided to rearrange the Australian map by moving itself onto the mainland and pushing Victoria off. As Victoria’s rise in COVID-19 cases continues, the Tassie newspaper decided to take matters into its own hands and physically banish the state, placing Tasmania between South Australia and NSW instead. Rivalry between Australian states […]
QUT’s long-term partner BCM has developed brand and student recruitment campaigns for the university for the past 19 years, featuring real student stories about their QUT experiences and real-world success as graduates. But what makes this year different? To reflect QUT’s vision for 2020, BCM has revisited the ‘classic’ QUT graduate success story formula, but […]
To coincide with the launch of Seven’s Big Brother, creative performance company Kargo has announced the findings of its launch campaign for the program, utilizing the advertising industry’s only mobile, 100% share of voice Branded Takeover solution. Working with a variety of publishers, Channel 7 harnessed Kargo’s Branded Takeover campaign during promotion for the new […]