A peachy, pioneering idea by Lipton Ice Tea will tempt shoppers and students with a cool way to engage with advertising panels by pressing a button that will literally recreate a refreshing experience.
In conjunction with oOh!, Lipton’s “Taste the Brightside” campaign gives hot and thirsty shoppers and students a refreshing spray of water mist when they hit a button on selected oOh! UniLites panels and a key ShopaLite location at Auckland’s Downtown Shopping Centre to help them cool off this summer.
oOh!’s CEO, Brendon Cook, said the use of misting spray panels is a great example of how advertisers think outside the box when engaging with growing audiences out of home, using creative and effective static executions.
“The addition of this new dimension is sure to create intrigue and engage with the target market,” Cook said.
“The ads truly grab shopper and students’ attention who, with a quick press of the button, can feel refreshed just as they would by having a Lipton Ice tea, influencing them on their path to purchase.
“This kind of sensory advertising effectively engages the customer, increases brand awareness, creates talk-ability and helps drive sales.”
Chris Dunne, Lipton Ice Tea’s brand manager said: “Partnering with oOh! has helped turn an innovative idea into an example of flawless creative execution. We wanted a disruptive activity to complement the media plan, and the misting units brilliantly epitomise the physically and emotionally refreshing qualities of Lipton Ice Tea – while bringing some fun to the area!’
The “Taste the Brightside” campaign will be seen nearly one million times through oOh!’s University campus Study network and at Auckland’s Downtown shopping centre.
Lipton’s “Taste the Brightside” misting panels can be seen on UniLites and ShopaLites at:
- Downtown Shopping Centre in Auckland’s CBD
- Massey Auckland, University of Auckland, Auckland University of Technology, Manukau University of Technology and Waikato University in Hamilton.
Lipton Ice Tea’s ‘Taste the Brightside’ campaign is supported by a larger OOH campaign across universities and shopping centres nationally.
Campaign: Lipton Ice Tea ‘Taste the Brightside’
Media Agency: SparkPHD
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]