Let’s Go Surfing Launches New Website As Brand Grows

Let’s Go Surfing Launches New Website As Brand Grows
SHARE
THIS



Bondi surf school, Let’s Go Surfing, fronted by local personalities Brenda Miley and Craig (Wacca) Wachholz, today launched a new website and brand refresh by leading digital agency, The Nest.

Aiming to enhance users’ online experience to drive engagement with current and potential customers, the new website – letsgosurfing.com.au– flags the business’ continued growth and expansion since its launch in 1995.

“It’s been a great experience working with The Nest,” said Craig Wachholz, CEO, Let’s Go Surfing. “We’re building a solid reputation in the sports lifestyle industry in locations that are world famous for their beauty and lifestyle potential. The new website and the brand itself is a prelude to our plans to grow the business over the next 12 months.”

Martin Hoegh-Guldberg, head of digital said, “Let’s Go Surfing was ready to refresh the brand’s look and feel which was the perfect opportunity to work on the site’s UX, structure and functionality. Emotive imagery and video bring the company’s unique lifestyle offering to life and make a highly dynamic environment for visitors. We expect the new responsive site to help drive 2016 and beyond sales and bookings.”

Wachholz added, “Upgrading our digital footprint with a website redesign is just one outcome of our relationship with technology, communications and digital trends to make the customer experience fun, relevant, authentic, enjoyable and efficient.”

Currently operating on the east coast of NSW at Bondi Beach, Maroubra and Byron Bay, Let’s Go Surfing provides surfing programs and lessons for beginners to advanced levels – privately or in groups – for families, children and corporate customers.

“Packages and services include birthday parties, gift certificates, lunch inclusions and other non-surfing beach and aquatic experiences. The company also offers ongoing free or low cost community programs for refugees, disabled, people with mental health issues, kids at risk and disadvantaged groups.

“Over the next few years we’re hoping to be running in even more locations locally and internationally with a wide range of experiences including surf schools, surfing lifestyle tours, surfing retreats, beach health and fitness and surfing academies,” said Wachholz.

Let’s Go Surfing started in 1995 in the back of a kombi van at Bondi’s car park. It was conceived as an idea to encourage more women to surf when little support existed in the industry in the way of boards, apparel and accessories for women.

Now twenty years on and women have a lot more choice. Let’s Go Surfing has been integral to the evolution of gender balance on the waves. Today with a team of over 70+ female and male professional surf coaches and instructors, Let’s Go Surfing has contributed to the growth of surfing as a sport, lifestyle and fun activity for all audiences.

Commenting on the brand’s continued growth, Brenda Wiley, Surf School Director said, “As surfers ourselves, we’re laid back by nature and acutely environmentally aware. It’s consistent with the roots of the business that our growth is sustainable and balanced with the needs of the local community, while providing meaningful careers and opportunities for our most important asset – our team.”

David Judge, chief technology officer agreed, “To authentically connect, deliver professionally, feel good about the brand and importantly, to have fun, we really have to activate the personality and values of the brand both internally and externally, online and off.

“We firmly believe that growth can’t happen without providing our team with the surfing lifestyle they love as well as enabling them to follow meaningful careers with a growing community of surf and beach lovers. I guess you could say we’re changing lives one wave at a time,” he added.

PROJECT CREDITS

Martin Hoegh-Guldberg, Head of Digital; Anthony Donavon, Group Creative Director; Charlie Bruton, Executive Producer; Senior Producers Daniel Mulligan and Kate West, Matt Neville, Technical Lead; Zion Wu, UX & Digital Designer.

 

Please login with linkedin to comment

let's go surfing new website

Latest News

Empathy Drives Innovation For Online Florist LVLY
  • Advertising

Empathy Drives Innovation For Online Florist LVLY

National online flower business, LVLY, is leading the way with a thoughtful marketing movement designed to put customers first by allowing them to opt-out from potentially sensitive marketing messages around big calendar events.

Basketballer Liz Cambage Calls Out Australian Olympic Committee For Whitewashed Photoshoots
  • Marketing

Basketballer Liz Cambage Calls Out Australian Olympic Committee For Whitewashed Photoshoots

Liz Cambage, Australian basketball star, has taken to social media to criticise a lack of racial diversity in recent Australian Olympic Committee photoshoots, indicating she may boycott the Tokyo games. Cambage is a member of the Australian Opals basketball team, and has played in a number of elite leagues including the WNBL, where she played […]

by B&T Magazine

B&T Magazine
Ogden, Utah USA-July16,2016:Oxycontin bottle on shelf. Oxycontin in a drug known for it's addiction and theft potential.
  • Marketing

Massachusetts Sues Publicis Health For Role In Opioid Epidemic

Massachusetts state attorney Maura Healey has sued Publicis Health, a subsidiary of Publicis Groupe SA, over allegations of deceptive marketing. Healey argued that Publicis Health used unfair, deceptive marketing tactics to sell a powerful, addictive prescription painkiller called OxyContin on behalf of Purdue Pharma. According to the suit, “dangerous opioid drugs continue to kill hundreds […]

by B&T Magazine

B&T Magazine
????????????????????????????????????
  • Uncategorised

Strategic Insights Agency Nature Takes Four Gongs At Research Society Awards

B&T’s Research Agency Of The Year, strategic insights consultancy Nature, was a big winner at the Research Society Awards last night, taking home four prestigious honours. Nature won the Research Effectiveness Award for Technology and Innovation for its work for Don KRC; Managing Partner Chris Crook (main photo) was accepted into the Research Society’s Fellowship; […]

Special Group Named Global Creative & Independent Agency of the Year
  • Advertising

Special Group Named Global Creative & Independent Agency of the Year

Australasia’s leading independent creative company, Special Group, has been named the world’s best Creative and Independent Agency of the Year by one of the world’s most prestigious advertising titles – the United Kingdom’s Campaign. Special Group – which has offices in Sydney, Melbourne, Auckland and Los Angeles – was named Global Agency of the Year […]

Clemenger BBDO Sydney, Saatchi & Saatchi And Thinkerbell Awarded In Fast Company’s 2021 World Changing Ideas Awards
  • Media

Clemenger BBDO Sydney, Saatchi & Saatchi And Thinkerbell Awarded In Fast Company’s 2021 World Changing Ideas Awards

The winners of Fast Company’s 2021 World Changing Ideas Awards have just been announced, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. Losing Lena by Clemenger BBDO Sydney was a finalist in […]

Australias’ Favourite Design, Business And Culture Conference Returns To Brisbane Powerhouse In 2021
  • Marketing

Australias’ Favourite Design, Business And Culture Conference Returns To Brisbane Powerhouse In 2021

A highlight of Australia’s creative calendar, The Design Conference celebrates its 10th conference with a cracking line-up of 20+ speakers when it returns to Brisbane Powerhouse from Wednesday 16 – Friday 18 June 2021.  Over the last ten years, The Design Conference has evolved into one of the world’s premier professional development opportunities at the […]

Universal Favourite Crafts Maximalist Identity For New Gen-Z Beauty Brand Youthforia
  • Advertising
  • Marketing

Universal Favourite Crafts Maximalist Identity For New Gen-Z Beauty Brand Youthforia

Sydney-based design studio Universal Favourite launched a new branding for US beauty brand Youthforia, whose mission is to make makeup more playful. To appeal to a Gen Z market bored by the minimal aesthetic approach adopted by most beauty brands, Universal Favourite created a maximalist identity. The result is purposefully messy, uncurated, raw.

Entries Open For B&T’s Women In Media Awards!
  • Advertising
  • Marketing
  • Media

Entries Open For B&T’s Women In Media Awards!

Time to get your entries in for 2021 Women In Media Awards! Or, time to Liquid Paper over the date on your 2020 entry.

by B&T Magazine

B&T Magazine
Anonymous hacker in front of his computer with red light wall backgroundAnonymous hacker in a black hoody with laptop in front of a code background with binary streams cyber security concept
  • Opinion
  • Technology

Creating A Culture Of Privacy Awareness

This expert gives top tips on creating a culture of privacy awareness which appears more than just drawing the curtains.

by B&T Magazine

B&T Magazine
3D render of a globe with headphones
  • Media
  • Technology

APRA AMCOS Taps Klarrio To Accelerate IT Modernisation

APRA AMCOS, a music rights management organisation for Australian and New Zealand songwriters and music publishers, has engaged Klarrio to help modernise its IT architecture and accelerate its digital transformation journey. Klarrio, a systems integrator specialising in real-time data streaming and customised IT architecture modernisation, is helping APRA AMCOS migrate from an on-premise, single-threaded processing […]