Bondi surf school, Let’s Go Surfing, fronted by local personalities Brenda Miley and Craig (Wacca) Wachholz, today launched a new website and brand refresh by leading digital agency, The Nest.
Aiming to enhance users’ online experience to drive engagement with current and potential customers, the new website – letsgosurfing.com.au– flags the business’ continued growth and expansion since its launch in 1995.
“It’s been a great experience working with The Nest,” said Craig Wachholz, CEO, Let’s Go Surfing. “We’re building a solid reputation in the sports lifestyle industry in locations that are world famous for their beauty and lifestyle potential. The new website and the brand itself is a prelude to our plans to grow the business over the next 12 months.”
Martin Hoegh-Guldberg, head of digital said, “Let’s Go Surfing was ready to refresh the brand’s look and feel which was the perfect opportunity to work on the site’s UX, structure and functionality. Emotive imagery and video bring the company’s unique lifestyle offering to life and make a highly dynamic environment for visitors. We expect the new responsive site to help drive 2016 and beyond sales and bookings.”
Wachholz added, “Upgrading our digital footprint with a website redesign is just one outcome of our relationship with technology, communications and digital trends to make the customer experience fun, relevant, authentic, enjoyable and efficient.”
Currently operating on the east coast of NSW at Bondi Beach, Maroubra and Byron Bay, Let’s Go Surfing provides surfing programs and lessons for beginners to advanced levels – privately or in groups – for families, children and corporate customers.
“Packages and services include birthday parties, gift certificates, lunch inclusions and other non-surfing beach and aquatic experiences. The company also offers ongoing free or low cost community programs for refugees, disabled, people with mental health issues, kids at risk and disadvantaged groups.
“Over the next few years we’re hoping to be running in even more locations locally and internationally with a wide range of experiences including surf schools, surfing lifestyle tours, surfing retreats, beach health and fitness and surfing academies,” said Wachholz.
Let’s Go Surfing started in 1995 in the back of a kombi van at Bondi’s car park. It was conceived as an idea to encourage more women to surf when little support existed in the industry in the way of boards, apparel and accessories for women.
Now twenty years on and women have a lot more choice. Let’s Go Surfing has been integral to the evolution of gender balance on the waves. Today with a team of over 70+ female and male professional surf coaches and instructors, Let’s Go Surfing has contributed to the growth of surfing as a sport, lifestyle and fun activity for all audiences.
Commenting on the brand’s continued growth, Brenda Wiley, Surf School Director said, “As surfers ourselves, we’re laid back by nature and acutely environmentally aware. It’s consistent with the roots of the business that our growth is sustainable and balanced with the needs of the local community, while providing meaningful careers and opportunities for our most important asset – our team.”
David Judge, chief technology officer agreed, “To authentically connect, deliver professionally, feel good about the brand and importantly, to have fun, we really have to activate the personality and values of the brand both internally and externally, online and off.
“We firmly believe that growth can’t happen without providing our team with the surfing lifestyle they love as well as enabling them to follow meaningful careers with a growing community of surf and beach lovers. I guess you could say we’re changing lives one wave at a time,” he added.
PROJECT CREDITS
Martin Hoegh-Guldberg, Head of Digital; Anthony Donavon, Group Creative Director; Charlie Bruton, Executive Producer; Senior Producers Daniel Mulligan and Kate West, Matt Neville, Technical Lead; Zion Wu, UX & Digital Designer.
