AWARD School has announced the appointment of Leo Burnett senior copywriter Karen Ferry as its NSW head alongside Clemenger BBDO creative director Brendan Willenberg.
Ferry joined Leo Burnett in 2016 as a senior copywriter. Her career spans 11 years, acquiring over 70 awards and accolades through her work with some of Sydney’s leading agencies including The Monkeys, DDB and J. Walter Thompson.
Ferry has also had her work shown off at South by Southwest and published in industry textbooks. She has also judged on award juries and tutored at AWARD School, and attended the inaugural AWARD Emerging Creative Directors course in 2016.
Commenting on her appointment, Ferry said: “I’m super excited and honoured to be taking the charge alongside Brendan, and look forward to guiding tomorrow’s bright sparks into illuminating the future.”
Willenberg said Ferry’s skill as a creative leader and passion for mentoring make her an exciting addition for AWARD School.
“It’s only been a few weeks since we wrapped up AWARD School 2017, and Karen is already throwing ideas at me on how to make 2018 bigger and better,” he said.
“There is a lot to look forward to.”
Ferry succeeds Niccola Phillips, head of art at M&C Saatchi, who has held the NSW head position at AWARD School since her appointment two years ago, and prior to this, served as an AWARD committee member.
Phillips’ tenure was characterised by significant highlights, including developing the inaugural AWARD School pop-up event at Semi-Permanent ,where emerging creatives worked on live briefs for socially responsible causes.
She was also awarded four AWARD School scholarships, along with the David Droga Prize while in post.
Phillips attributed the students to be her greatest inspiration.
“Their thinking is fresh, their outlook is positive, and the energy that they bring into the room each week is contagious,” she said.
“Be assured, I’ll be following the careers of the next generation of creatives with a proud smile on my face.”
AWARD chair and Saatchi & Saatchi Australia chief creative officer Mike Spirkovski said: “Karen has already proven her worth by helping tutor this year’s AWARD School National winner, Tom Lawrence. I look forward to seeing Karen’s impact on next year’s curriculum.
“On behalf of AWARD, I would like to thank Niccola Phillips for her incredible dedication and support as head of AWARD School over the past two-plus years. She has set us up for future success.”
TikTok has responded to the recent political pressure to ban the app in Australia with a new advertising campaign. The “Don’t make TikTok a political football” campaign launched this morning and has gone live across various Australian newspapers. “TikTok does not share information of our users in Australia with any foreign government, including the Chinese […]
Data science led marketing agency, Jaywing, has won the SEO account for online fashion retailer, Princess Polly, in both Australia and the United States, adding to its ever-growing eCommerce portfolio. The Sydney based agency will be managing the retailer’s search engine optimisation, with the aim of facilitating the brands growth in Australia and the US, […]
The Connect Agency has just announced the launch of their micro influencer booking agency, Connect Engage. The division will represent digital content creators in the kids and family; interiors; and health and wellness spaces to drive brand engagement and reach further. Connect Engage will work alongside the public relations, creative, and talent representation arms of […]
Cashrewards, today announced the appointment of experienced loyalty, data, digital marketing and ecommerce executive Bernard Wilson as its Chief Executive Officer. Wilson previously ran loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX. He joins from data science and artificial intelligence leader Quantium, where he was […]
As BritBox escalates its plans to launch in Australia later this year, joint venture partners BBC Studios and ITV announce the appointment of Moira Hogan as Country Manager. Tasked with leading the BritBox Australia strategy and team, Moira joins from Network 10, where she was Head of Content and Commercial Partnerships for Digital Media. She […]
Australian Energetic Beauty brand, Bean Body today launches its new campaign #BEANYBODY that breaks convention by featuring every bodies. Captured by Steven Chee and styled by Marina Didovich, with hair by Anthony Nader and makeup by Max May, the campaign features the completely unretouched new faces of Bean Body – 12 inspiring everyday women who […]
A new media platform servicing Australia’s burgeoning legal cannabis industry launches today. Cannabiz is the brainchild of Mumbrella co-founder and former CEO Martin Lane and KlickX founder Kim McKay. It will inform, educate and connect Australia’s legal cannabis sector through its website weekly newsletter, podcast, market intelligence, industry reports, networking events and business consulting services. As […]
Medallia today announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver highly personalised real-time experiences that increase purchase frequency. Customer feedback from Medallia Experience Cloud seamlessly integrates with behavioral data in Adobe Experience Cloud to deliver a single view of […]
“As marketers, we tend to overcook the storytelling process.” That was the message from Carlton and United Breweries head of creative and production Jonathon Bernard, during a special B&T Webinar on Storytelling at Scale, presented in partnership with Shutterstock. “Successful storytelling is the ability for a story to resonate and connect with its audience. As […]
The Mentally Healthy Change Group has released a new story book in partnership with Heart On My Sleeve Movement to reduce stigma around mental health in the media, marketing and creative industry. The story book features open and honest stories from 22 industry leaders and senior executives on the impact that COVID-19 and the lockdowns […]
The NSW Government has launched its Betiquette advertising campaign, aimed at empowering young men to remain in control when betting on sports and racing. The Betiquette campaign mixes good old-fashioned etiquette with responsible betting. You can check out more of the campaign here. Director of the Office of Responsible Gambling, Natalie Wright, said the campaign takes […]
oOh!media’s Queensland market position is set to be bolstered with the appointment of former ARN Sales Director Jamie Wood as the new leader of its Queensland sales team. An experienced and respected industry figure, Wood will enhance the capabilities of the local sales team while delivering strategic leadership and building customer relationships across the portfolio. […]
In this guest post, Toluna’s business director Stephen Walker (pictured below) argues that CV-19 has contributed to empty shelves and that’s meant consumers are increasingly choosing brands they wouldn’t normally do… When the first wave of COVID-19 hit Australia’s shores, shoppers emptied supermarket shelves. What started with toilet paper and hand sanitiser soon moved on […]
New research has examined the role of echo chambers in Australia and their impact on society, media and brands, offering guidance to marketers on how to escape the sea of sameness surrounding their industry. The independent study conducted by the human and cultural strategy team of FiftyFive5 and Nine’s marketing solutions division, Powered, examined the […]
Magnite, the merged company of Telaria and Rubicon Project, today announced James Young has been appointed as Managing Director for Australia, where he will be responsible for growing the business in the country. James held the role of general manager for Telaria in Australia prior to the merger of Telaria and Rubicon Project, where he […]
Australia’s newest streaming service, BINGE, has launched a national competition to find 10 budding reviewers to become Australia’s first official Bingers and members of the BINGE Club. The competition, which launched this week, invites Aussies to tell us what makes them the country’s best entertainment reviewer and submit a review of their favourite show or […]