Leo Burnett Melbourne’s #MyFamilyCan campaign for SPC Ardmona has been awarded the coveted Grand Prix in the 2015 APMA Star Awards, presented by The Communications Council’s Australasian Promotional Marketing Association (APMA) at Sydney’s Pavilion in Darling Harbour.
The campaign – which saw the traditional branding on SPC Ardmona’s cans replaced with labels featuring the families responsible for the produce – also scooped four gold awards. Leo Burnett Melbourne took a further two golds for Honda campaigns, Be Our Best Critic and Magic Mobile Drive-In, collectively putting the agency in the lead with the most gold awards of the evening.
It was also a successful evening for Traffik, which scored three gold awards for Samsung Australia’s Slideliner campaign.
April5 Agency took home two golds for Cunard’s Queen Elizabeth tribute to 100 Years of ANZAC campaign, and Momentum Worldwide also won two for Reckitt Benkiser’s 30 Nights of Nookie campaign and Heineken Lion’s Heineken Chauffeur.
Gold awards were also presented to: ApolloNation for Heineken New Zealand’s Tui ‘Catch A Million’ campaign; The Idea Shed for iNova Pharmaceuticals’s campaign iNova Partner Programme: Grand Slam 2014; Geometry Global New Zealand for Sealord’s Sealord Little Boatcampaign; and, Bashful for General Pants Co’s #GivePeace campaign.
The award for Best Campaign Most Likely to Drive Behaviour (consumer tested by IMI International) went to Momentum Worldwide for Heineken Lion’s Heineken Chauffeur campaign.
The APMA Ignite Young Achiever award went to Nicole Hetherington (BMF), who was recognised for her passion and ability to create award-winning work and effectively lead a team, and for rising to the level of Senior Art Director at only 26.
APMA Chairman David Lo said: “Congratulations to all of the 2015 winners and finalists. This is the tenth anniversary for the APMA Star Awards and it’s great to see how they have developed over time to attract entries from a broad range of agencies and specialisms. The standard this year has been outstanding. It is important that we recognise these achievements to continue raising the bar for excellence in our industry. Thanks to all of this year’s 35 judges and Star Awards sponsors.”
The complete list of gold APMA Star Awards winners follows:
GRAND PRIX
CAMPAIGN: #MyFamilyCan
CLIENT: SPC Ardmona
AGENCY: Leo Burnett Melbourne
APMA IGNITE YOUNG ACHIEVER OF THE YEAR
Nicole Hetherington (BMF)
BEST CAMPAIGN MOST LIKELY TO DRIVE BEHAVIOUR
Winner
CAMPAIGN: Heineken Chauffeur
CLIENT: Heineken Lion
AGENCY: Momentum Worldwide
BEST INTEGRATED COMMUNICATIONS CAMPAIGN (UNDER $1 MILLION)
Gold
CAMPAIGN: Tui ‘Catch A Million’
CLIENT: Heineken New Zealand
AGENCY: ApolloNation
BEST INTEGRATED COMMUNICATIONS CAMPAIGN (OVER $1 MILLION)
Gold
CAMPAIGN: Heineken Chauffeur
CLIENT:Heineken Lion
AGENCY: Momentum Worldwide
BEST SPONSORSHIP OR TIE-IN CAMPAIGN
Gold
CAMPAIGN: Samsung SlideLiner
CLIENT: Samsung Australia
AGENCY: Traffik
BEST SHOPPER MARKETING CAMPAIGN
Gold
CAMPAIGN: #MyFamilyCan
CLIENT: SPC Ardmona
AGENCY: Leo Burnett Melbourne
MOST INNOVATIVE IDEA/CONCEPT
Gold
CAMPAIGN: Samsung SlideLiner
CLIENT:Samsung Australia
AGENCY: Traffik
BEST BRAND BUILDING CAMPAIGN
Gold
CAMPAIGN: #MyFamilyCan
CLIENT: SPC Ardmona
AGENCY: Leo Burnett Melbourne
BEST BUSINESS-TO-BUSINESS CAMPAIGN (BUSINESS TRADE OR INTERNAL)
Gold
CAMPAIGN: iNova Partner Programme: Grand Slam 2014
CLIENT: iNova Pharmaceuticals
AGENCY: The Idea Shed
BEST RETAIL ACCOUNT SPECIFIC OR CHANNEL SPECIFIC CAMPAIGN
Gold
CAMPAIGN: #MyFamilyCan
CLIENT: SPC Ardmona
AGENCY: Leo Burnett Melbourne
BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN
Gold
CAMPAIGN: Samsung SlideLiner
CLIENT:Samsung Australia
AGENCY: Traffik
BEST USE OF SOCIAL MARKETING IN A CAMPAIGN
Gold
CAMPAIGN: #GivePeace
CLIENT: General Pants Co
AGENCY: Bashful
BEST CAUSE OR CHARITY-RELATED CAMPAIGN
Gold
CAMPAIGN: Queen Elizabeth tribute to 100 Years of ANZAC
CLIENT: Cunard
AGENCY: April5 Agency
BEST ACTIVITY GENERATING BRAND AWARENESS AND TRIAL
Gold
CAMPAIGN: Be Our Best Critic
CLIENT:Honda Australia
AGENCY: Leo Burnett Melbourne
BEST ACTIVITY GENERATING BRAND VOLUME
Gold
CAMPAIGN: Sealord Little Boat
CLIENT: Sealord
AGENCY: Geometry Global New Zealand
BEST ACTIVITY GENERATING BRAND LOYALTY
Gold
CAMPAIGN: #MyFamilyCan
CLIENT: SPC Ardmona
AGENCY: Leo Burnett Melbourne
BEST SMALL BUDGET CAMPAIGN ($75,000 AND UNDER)
Gold
CAMPAIGN: Queen Elizabeth tribute to 100 Years of ANZAC
CLIENT: Cunard
AGENCY: April5 Agency
BEST USE OF CREATIVE IN A CAMPAIGN
Gold
CAMPAIGN: Magic Mobile Drive-In
CLIENT: Honda Australia
AGENCY: Leo Burnett Melbourne
BEST USE OF DIGITAL IN A CAMPAIGN
Gold
CAMPAIGN: 30 Nights of Nookie
CLIENT: Reckitt Benkiser
AGENCY: Momentum Worldwide
A full list of winners is available here.
