Tonight, a panel of industry innovators will examine how we can develop the new creative thinking needed to succeed in our ever-changing media landscape during a Leo Burnett-hosted event at Vivid Ideas.
Change Your Mindset: Creating Content That Connects will feature an interactive panel discussion exploring how creative practitioners including strategists, producers, creatives and publishers must change their habits and cultivate a content mindset in order to stay relevant and infiltrate culture in the new media age.
The panel features a cross-section of leaders in their fields including:
- Chris Janz – HuffPost Australia CEO,
- Adam Ballesty – Diageo Head of Innovation and Marketing,
- Liz Anderson – Facebook Client Partner,
- Linda Tran – Leo Burnett Strategy Director, and
- Kieran Ots – Leo Burnett Creative Director
Pete Bosilkovski, CEO Leo Burnett Sydney, said: “The rise of native content is changing the way we think about advertising. Moving from always-on to always-now content.
“No-one is immune from the impact and those who don’t respond will be left behind. Creatives, producers, strategists, marketers and publishers must rethink their approach to keep up with changing demands and behaviours of people who are increasingly online and mobile. There’s no going back. No standing still. This event will explore the way forward.”
Leo Burnett Sydney’s social media director and event curator Emma Parsons added: “There is no magic bullet. Responding to the new landscape requires a multi-disciplinary approach. Our panel will pick apart the creative and strategic approaches delivering effective content in ways that re-capture attention and connect.”
DATE: Tonight, Thursday 2 June, 2016
TIME: Complimentary drinks and canapés from 6pm, panel discussion starts 6.30pm
LOCATION: Rosyln Packer Theatre, 22 Hickson Rd, Walsh Bay
The Monkeys has been named Effective Agency of the Year at the 2020 Australian Effie Awards, scooping four Golds, two Silvers and one Bronze across three clients, Beam Suntory, NRMA Insurance and Telstra. One Gold was awarded to BMF for ALDI Australia for ‘ALDI Good Different’, which also went on to win the coveted Grand […]
Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week. Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment. VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]