B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • AFL
  • Federal Election
  • WPP
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • AI
  • Cannes Lions
  • Spotlight on Sponsors
  • B&T Women in Media
  • EssenceMediaCom
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Leo Burnett Panel Set To Put Content That Connects Under The Microscope
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Leo Burnett Panel Set To Put Content That Connects Under The Microscope
Media

Leo Burnett Panel Set To Put Content That Connects Under The Microscope

Katy Denis
Published on: 2nd June 2016 at 10:45 AM
Katy Denis
Share
2 Min Read
SHARE

Tonight, a panel of industry innovators will examine how we can develop the new creative thinking needed to succeed in our ever-changing media landscape during a Leo Burnett-hosted event at Vivid Ideas.

Change Your Mindset: Creating Content That Connects will feature an interactive panel discussion exploring how creative practitioners including strategists, producers, creatives and publishers must change their habits and cultivate a content mindset in order to stay relevant and infiltrate culture in the new media age.

The panel features a cross-section of leaders in their fields including:

  • Chris Janz – HuffPost Australia CEO,
  • Adam Ballesty – Diageo Head of Innovation and Marketing,
  • Liz Anderson – Facebook Client Partner,
  • Linda Tran – Leo Burnett Strategy Director, and
  • Kieran Ots – Leo Burnett Creative Director

Pete Bosilkovski, CEO Leo Burnett Sydney, said: “The rise of native content is changing the way we think about advertising. Moving from always-on to always-now content.

“No-one is immune from the impact and those who don’t respond will be left behind. Creatives, producers, strategists, marketers and publishers must rethink their approach to keep up with changing demands and behaviours of people who are increasingly online and mobile. There’s no going back. No standing still. This event will explore the way forward.”

Leo Burnett Sydney’s social media director and event curator Emma Parsons added: “There is no magic bullet. Responding to the new landscape requires a multi-disciplinary approach. Our panel will pick apart the creative and strategic approaches delivering effective content in ways that re-capture attention and connect.”

DATE: Tonight, Thursday 2 June, 2016

TIME: Complimentary drinks and canapés from 6pm, panel discussion starts 6.30pm

LOCATION: Rosyln Packer Theatre, 22 Hickson Rd, Walsh Bay

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: home timber & hardware, Outdoor Lions
Share
By Katy Denis
Follow:
With 15 years experience in Public Relations, I have worked in both large and boutique PR agencies as well as in-house. My experience extends across large consumer brands, television networks, FMCG clients, the IT industry, music distributors, and government departments. In my business I specialise in servicing leading advertising and marketing agencies and industry bodies. I'm a positive, driven, successful PR gun!

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?