Leo Burnett Fires Up Creative Department With Five New Hires

Leo Burnett Fires Up Creative Department With Five New Hires
SHARE
THIS



Leo Burnett Sydney has added some firepower to its creative department, announcing five new senior appointments.

Adding further depth to the agency’s creative resources are highly-awarded creative directors Malcolm Caldwell, Ian Broekhuizen and Mel Du Toit and creative group heads Nigel Clark and Adrian Ely.

Between them, the five Creatives have worked on major brands across multiple industries and continents and have been recognised at the highest levels for their creative achievements, accumulating hundreds of local and global award wins.

“Grant McAloon and I have spent a long time looking for new talent and we’re thrilled to have five of the best minds joining our ranks. They join at an exciting time for the agency and we can’t wait to see what their combined talents will deliver for our clients,” Leo Burnett Sydney joint ECD Vince Lagana said.

Caldwell joins from Clemenger BBDO Sydney, where he was creative director. In over 15 years in the industry, Caldwell has also held senior copywriting roles at leading agencies including Saatchi & Saatchi London and Publicis Mojo Sydney. He was creative group head at DDB Sydney and executive CD at Inferno. The new appointment is a return to Leo’s for Caldwell, who was a copywriter at the agency in 2000. His work spans all media for clients including Sony, Visa, Wrigley’s, Honda, Tip Top and Fujitsu.

Broekhuizen joins Leo’s from his CD role at Clemenger BBDO Sydney. He previously worked with Publicis Mojo and DDB Sydney, where he landed after relocating from South Africa in 2010. Ian spent seven years working at Ogilvy Johannesburg – the country’s most awarded agency. As creative group head, he was responsible for the BP and Cadbury’s accounts and produced work for the likes of KFC and Coca-Cola. He has also worked on Virgin Australia, McDonald’s, Telstra, Toyota, PayPal, Lion Nathan and VW.

Du Toit  returns to Sydney from his role as TBWA Group Singapore, where he was head of creative and global CD on Singapore Airlines and Regional CD on Visa. Du Toit’s leadership roles include ECD tenures with Lowe and Partners Worldwide and Mojo Publicis in Sydney and FCB Global in Cape Town. He successfully ran his own agency, The TakeAway, until it was acquired by DDB in 2005. He has worked across all major brand categories for clients including P&G, J&J, Unilever, Citibank, Qantas, Toyota and Pernod Ricard.

Clark has spent the past 12 years as a copywriter, most recently with BMF Sydney, where he spent three years as senior copywriter. He spent four years at US (now Joy) Sydney, and five years across the Tasman at Publicis Mojo Auckland, after beginning his career at Sydney’s The Campaign Palace in 2001. He has worked with clients including Nike, Lion, Coca-Cola, Goodman Fielder and the Commonwealth Bank.

Ely’s truly international career began in London before moving to Australia in 2001. After a long art director stint with DDB Sydney, he moved to Russia as Saatchi & Saatchi’s senior art director, before returning to Sydney to join start-up US as senior creative. Ely returned to Moscow as CD at BBDO Russia Group in 2010, where he enjoyed success for many years and also established a free advertising school for Russian creatives. Ely has created award-wining work for brands including Google, Snickers, M&Ms, Mars, Olay, and SBS.

Please login with linkedin to comment

Swithced on Media

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]

Opinion

by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]