KOJO Sport Signs Exclusive Five-Year Deal For Game Day Production At Adelaide Oval

KOJO Sport Signs Exclusive Five-Year Deal For Game Day Production At Adelaide Oval
SHARE
THIS



Building on a successful three years as Game Day Production Partner, creative services company KOJO, has signed a further five year contract with the Adelaide Oval Stadium Management Authority to drive fan experiences and engagement across all sporting codes and entertainment events at Adelaide Oval.

IMAGE: L – R Darren Chandler, General Manager – Operations & Commercial, Adelaide Oval Stadium Management Authority; Dale Roberts, Chief Executive Officer, KOJO; Andrew Daniels, Chief Executive Offcer, Adelaide Oval Stadium Management Authority; Stephen Lord, Chief Strategy Officer, KOJO.

With the Adelaide Oval Stadium Management Authority setting a bold brief to be at the forefront of fan experiences globally, KOJO has excelled in delivering exciting content and seamless production for fans of Adelaide Football Club, Port Adelaide Football Club, Adelaide Strikers, and Adelaide United as well as working closely with the South Australian National Football League, South Australian Cricket Association, Cricket Australia, Australian Football League and Football Federation Australia.

As a result, Adelaide Oval has consistently been recognised as one of the top stadiums for fan experience, across multiple sporting codes over the past three years.

The five year deal is backed by a significant software and hardware upgrade investment by KOJO Sport, ensuring the Adelaide Oval is home to the most advanced broadcast technology, supporting KOJO’s creative content, video and multimedia production.

Andrew Daniels, chief executive officer of the Adelaide Oval Stadium Management Authority commented on the partnership.

“We are delighted to extend our partnership with KOJO on the back of an initial three year term, which has set the benchmark for fan experience across the nation. Adelaide Oval has quickly developed a reputation for providing an amazing event day atmosphere and KOJO has played a major part in this,” said Daniels.

Stephen Lord, chief strategy officer of KOJO is committed to further pushing the boundaries to maximise fan engagement through this strong partnership.

“We have loved building a strong partnership with the Adelaide Oval and all the key tenant clubs over the last three years. We feel lucky to be part of such a wonderful stadium that has been embraced so passionately by the fans.

“The opportunity to be involved from initial planning of the Adelaide Oval production facility, then working with clubs on creative ways to build the right in stadium atmosphere, through to running each game day production, has provided KOJO Sport with a unique perspective on how to engage fans.

“At KOJO, we offer a total solution for brands and stadiums, from strategy through to execution; this is where our team excels, delivering a creative yet consistent approach that truly engages fans. Every week we have over twenty people employed to work directly on fan experience at Adelaide Oval; across strategy, content, game day production, digital assets, video and onsite technical operation.

“We are thrilled to sign this further five year deal and are committed to ensuring Adelaide Oval stands as one of the world’s great sporting experiences,” concluded Lord.

KOJO operates nationally, with teams based in Adelaide, Melbourne, Perth and Sydney.

Please login with linkedin to comment

Latest News

Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner
  • Marketing

Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner

The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]

DDB Melbourne Wins Dulux’s Creative
  • Advertising

DDB Melbourne Wins Dulux’s Creative

Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability
  • Marketing

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability

Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]

by B&T Magazine

B&T Magazine
The Five Values For Business Success
  • Opinion

The Five Values For Business Success

Here's a serious business article that hopefully ticks B&T's quota box for serious business articles.

Opinion

by B&T Magazine

B&T Magazine
Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine