Building on a successful three years as Game Day Production Partner, creative services company KOJO, has signed a further five year contract with the Adelaide Oval Stadium Management Authority to drive fan experiences and engagement across all sporting codes and entertainment events at Adelaide Oval.
IMAGE: L – R Darren Chandler, General Manager – Operations & Commercial, Adelaide Oval Stadium Management Authority; Dale Roberts, Chief Executive Officer, KOJO; Andrew Daniels, Chief Executive Offcer, Adelaide Oval Stadium Management Authority; Stephen Lord, Chief Strategy Officer, KOJO.
With the Adelaide Oval Stadium Management Authority setting a bold brief to be at the forefront of fan experiences globally, KOJO has excelled in delivering exciting content and seamless production for fans of Adelaide Football Club, Port Adelaide Football Club, Adelaide Strikers, and Adelaide United as well as working closely with the South Australian National Football League, South Australian Cricket Association, Cricket Australia, Australian Football League and Football Federation Australia.
As a result, Adelaide Oval has consistently been recognised as one of the top stadiums for fan experience, across multiple sporting codes over the past three years.
The five year deal is backed by a significant software and hardware upgrade investment by KOJO Sport, ensuring the Adelaide Oval is home to the most advanced broadcast technology, supporting KOJO’s creative content, video and multimedia production.
Andrew Daniels, chief executive officer of the Adelaide Oval Stadium Management Authority commented on the partnership.
“We are delighted to extend our partnership with KOJO on the back of an initial three year term, which has set the benchmark for fan experience across the nation. Adelaide Oval has quickly developed a reputation for providing an amazing event day atmosphere and KOJO has played a major part in this,” said Daniels.
Stephen Lord, chief strategy officer of KOJO is committed to further pushing the boundaries to maximise fan engagement through this strong partnership.
“We have loved building a strong partnership with the Adelaide Oval and all the key tenant clubs over the last three years. We feel lucky to be part of such a wonderful stadium that has been embraced so passionately by the fans.
“The opportunity to be involved from initial planning of the Adelaide Oval production facility, then working with clubs on creative ways to build the right in stadium atmosphere, through to running each game day production, has provided KOJO Sport with a unique perspective on how to engage fans.
“At KOJO, we offer a total solution for brands and stadiums, from strategy through to execution; this is where our team excels, delivering a creative yet consistent approach that truly engages fans. Every week we have over twenty people employed to work directly on fan experience at Adelaide Oval; across strategy, content, game day production, digital assets, video and onsite technical operation.
“We are thrilled to sign this further five year deal and are committed to ensuring Adelaide Oval stands as one of the world’s great sporting experiences,” concluded Lord.
KOJO operates nationally, with teams based in Adelaide, Melbourne, Perth and Sydney.
Please login with linkedin to comment
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]