KOJO Partners With Perth’s New Optus Stadium

Australian creative services company KOJO has announced it has been named Optus Stadium’s sports presentation and game day production partner.
The appointment sees KOJO as the exclusive long-term partner for two of Australia’s newest, world-class sporting venues, Adelaide Oval and Optus Stadium.
KOJO’s Perth team will create and deliver unique game day experiences in a state-of-the-art broadcast and production suite for Optus Stadium.
Fusing lighting, music, video, talent and live activations, KOJO’s creative, technical and production teams will create emotive moments for fans using the stadium’s technology and design capabilities.
Since the appointment, the team at KOJO has worked closely with VenuesLive – the operator of Optus Stadium – to complete the design and installation of the powerful technical production suite, allowing the seamless integration of sound, vision and lighting to build the ultimate fan experience.
Optus Stadium CEO Mike McKenna said: “We searched for partners that could deliver world-class sport and entertainment events, cementing Optus Stadium as a premium venue.
“KOJO’s demonstrated stadia experience, technical and creative capabilities, and ‘fans first’ mindset secured their appointment.
“Fans will be treated to a world-class experience featuring revolutionary technology that puts the audience in the hot seat. KOJO has built a reputation for pioneering amazing event day atmospheres, and we look forward to wowing our audiences.”
KOJO’s local knowledge was an important part of the successful tender response, with the company having partnered with the West Coast Eagles and the Perth Scorchers over the last three years and established a permanent Perth office in April last year.
Stephen Lord, executive director of brand and sport at KOJO, said: “We are thrilled to be selected to help build one of the world’s greatest sporting experiences, putting Perth and Australia on the international map.
“Our core team in Western Australia has been chosen to ensure delivery is of the highest standard. We have the best technical and broadcast production suite in the stadium backed by a world-class creative, technical and production team.
“We continuously refine how to deepen the fan experience. Our vision is to engage with fans throughout their entire journey, building anticipation and excitement along the way.
“From the moment they step into the stadium park, fans will feel the venue’s vibrancy and atmosphere, and we believe the stadium will very quickly become a central part of Perth’s sports and entertainment culture.”
Latest News

What Are You Waiting For?! Enter TikTok Young Lions Now!
We're certainly not young, talented and trendy but you likely are, so enter the TikTok Young Lions comp!

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

Mister Cartoon & Turtle Wax Partnership Launches In Australia & New Zealand Via DIJGTAL
DIJGTAL launches ‘The Art of Car Care’, an exciting partnership between renowned LA street artist and icon, Mister Cartoon and Turtle Wax in Australia and New Zealand.

GTA VI Trailer Smashes YouTube Viewership Records
This trailer marks great news for spotty teenagers and socially awkward people around the world.

REVEALED: The Staggering Rental Price Network Seven Paid In Exchange For Bruce Lehrmann Interview
Wish Mr Lehrmann would simply disappear from your TV screens and newsfeeds? Alas, B&T's not seeing it anytime soon.

Telstra Fined $3m By ACMA After Wrongfully Charging Customers
Do you fume every time the phone bill arrives? Take the rage 'next level' with this dodgy Telstra news.

Qantas, Optus, Andrew O’Keefe! It’s 2023’s Most Momentous F#ck Ups!
Typically, B&T likes to champion the best & the brave. However, today we're honouring 2023's most memorable calamities.

Government To Establish Copyright & AI Reference Group To Help Protect Creative Industries
It's industry news from Canberra that thankfully doesn't involve public servants misbehaving at the taxpayers' expense.

You Can Now Buy A Single McNugget To Celebrate Its 40th Birthday
McDonald's famous menu item, the McNugget, turns 40 this year. And cardiothoracic surgeons everywhere are celebrating.

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation
Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Do Your Shopping On Company Time Says Cheesy Retro Spot From Amazon
Counting the days down till Christmas by doing as little as possible bar a spot of online shopping? This will resonate.

New Monash University Campaign Asks: Would Your Younger Self Be Proud?
Have a painful, inert sense you've f#cked your life up? Shine a light on things via this cavity searching campaign.

Foot Locker & Nike Recruit NBA’s Kevin Durant To Hype Up The Holidays
Haven't managed to shift the winter pudding? You'll lose two kilos just watching this Foot Locker campaign.

TEAM LEWIS Announces Rapid Expansion Of Its Australian Team With 10 New Hires
With a passion for redundancy stories, we can't see the Mumbrella team being too happy over this monster hire.

Icon & Snack Drawer Appointed Meta PR Agencies Of Record
Meta unveils its new local PR agencies. So be warned if you plan to publicly say anything unsavoury about Mr Zuckerberg.

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]

oOh!media Names Lisa Green As Its chief People & Culture Officer
Planning on getting boozed up at the oOh! Chrissie bash? Beware, a new chief people & culture officer is in town.

Anathea Ruys Sits Down For 10 Fast Questions On Agency Culture & Renovating Her Laundry Room
It's 10 quick ones with UM's Anathea Ruys. Even quicker if you've recently completed a speed reading course.

Keep Left Launches Brand Campaign ‘When ‘It’ Happens’ For PassportCard
Keep Left is, of course, a creative agency and not some rabid Karl Marx sympathiser.

Thinkerbell Turns Iconic Menulog Delivery Bag Into A Star-Studded Handbag For Christina Aguilera
Work with Gen Xers who constantly whine "music was better in my day"? Two words today - Christina and Aguilera.

IMAA Announces New Board For 2024
Indie industry body unveils its 2024 board. Promises to continue to highly irritate the holding companies.

Havas & Reckitt Unleash “Flyhunt” Campaign For Mortein, Turning Billions Of Flies Into Billions Of Ads
Despite our love of animals and the rise in veganism, it never extended to gassing flies, did it?

Why Marketers Are Leaving Millions On The Table With Inefficient Tech Stacks
Worried you've got inefficient tech stacks? Discover the awful truth here. It'll be no help for inefficient colleagues.

REVEALED: Australia’s Greatest-Ever Ad!!!
You voted and now B&T can reveal Australia's greatest EVER ad! Yes, Ali Baba Kebabs can feel rightly aggrieved.

The Royals & Ryvalmedia Win Big In B&T’s Top-Performing Agencies For November
Which agency chiefs will be collecting their Christmas bonuses? Discover the truth with this 'who's hot' barometer.

George P. Johnson Announces Leadership Changes
Changes at the top at George P. Johnson today. The middle and the bottom given the order to stand down.

Monday TV Ratings: The 1% Club Scores Seven A Win
Game shows continuing to rate well with TV viewers. Yet, that's not to say we need Andrew O'Keefe back anytime soon.

Free TV Comes Out Swinging Over Sports Rights After Amazon Snares The Cricket
Industry body says free TV sports rights are under threat. Meanwhile Wallabies declare they've all but given up.

Westpac Shows Optus How To Apologise
Westpac delivers on its crisis communication. Also see Westpac board trying to save their collective arses.

Triple J Announces Hottest 100 2023 Dates
This year's Hottest 100 deets announced. With B&T predicting big things for Nollsy's KFC ad.

A Professional Cheese Sculptor Stars For Wacky Ads For US University
Hating the job right now? These uni ads could (A) inspire you to new things or (B) give you a laugh, albeit a brief one.

Don’t Be THAT Perfectionist….Enter B&T’s 30 Under 30 Awards, Presented By Vevo, Now!
Work with people who endlessly say "things were better in my day"? Sounds like you're a real contender for 30 Under 30.

We Are Warriors & R/GA To Produce City Of Sydney’s Calling Country & New Year’s Eve Fireworks
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]

Data Is King. So How Can Marketers Survive Privacy Reforms?
There's a fine line between proper use of customer data and a $50K fine from the ACCC. Save your cash with this read.

Chery Launches New Tiggo 7 Pro In Australian Market With Creative Campaign Via Chello
Chinese EVs continuing to flood into the Aussie market. Clearly no reciprocal agreement with our wine and barley.

Isuzu UTE Extends A-Leagues Partnership Through To 2026
Isuzu UTE extends its A-Leagues partnership. Also desperately hoping the fans don't behave like dickheads.