Kmart has launched its annual Kmart Wishing Tree Appeal with charity partner, The Salvation Army.
This year marks 34 years of Australia’s largest and longest-running gift collection, which aims to create a brighter Christmas and New Year for the most vulnerable in our community.
In 2021, Kmart and The Salvation Army are spreading a ‘small gift, big heart’ message, letting Aussies know that even the smallest gesture can go a long way.
There are many ways for people to give, it’s easy to take part and make a difference for someone in need.
Whether it’s dropping a new gift, or important essentials such as books, school supplies, socks and towels in store under the Wishing Tree or making a monetary contribution.
Funds raised will go towards providing locally responsive support services and emergency relief.
New for the 2021 Kmart Wishing Tree Appeal is the introduction of sustainable Wishing Trees in store which are made from 100 per cent recyclable, renewable and reusable cardboard.
There is also an Express Drop Off point outside all stores for those wanting to donate without entering.
The Kmart Wishing Tree Appeal relies on the generosity of Australians and New Zealanders, individuals and organisations, to support those in need at Christmas and beyond.
With just 8 days left to go to contribute gifts to the Appeal, Kmart is urging those who can, to give a small gift with a big heart and make a difference to the most vulnerable members of the community ahead of Christmas.
Kmart’s community relations advisor, Frankie Swithinbank, said: “It is so important to us at Kmart to be able to run such an impactful initiative year after year and it’s exciting to include important new elements to the 2021 Appeal.”
“We are humbled to see local groups coming together to support those who need it most.”
The Salvation Army reported that their homelessness services provided more than 154,000 sessions of care to those at risk or experiencing homelessness, up 10 per cent compared to the same time last year.
The Salvation Army’s captain of Richmond Victoria Corp, Kris Halliday, said: “The Kmart Wishing Tree Appeal is a vital opportunity for us to provide support to people right across Australia.”
“There has been an increase in financial support requests coming to us with people struggling with income and job losses, as well as a significant rise in mental health services needed.”
