Kenshoo And Hootsuite Team Up To Help Clients Understand Social Media Marketing
Agile marketing company Kenshoo has announced a global partnership with social media marketing platform Hootsuite to help marketers better understand, attribute and optimise the combined impact of their paid and owned social media marketing.
Marketers can now use Kenshoo’s Infinity Suite to monitor traffic and conversions from organic social media activity sent from Hootsuite, alongside paid social media activity metrics and other complementary digital campaigns.
The integration enables a clear understanding of the performance of owned social media assets, such as Facebook Page posts, alongside paid social advertising, whether campaigns aim for revenue, engagement or other results. Brands and agencies can more easily spot high performing page posts, for example, and amplify their reach by turning them into promoted or boosted posts.
Hotel operator Accor uses Kenshoo to manage its search and social advertising and Hootsuite to manage organic social media. The new integration was designed for clients like Accor – data driven organisations who want to better understand how organic social media impacts the bottom line.
“The integration between Hootsuite and Kenshoo is invaluable in enabling us to track performance metrics about our organic and paid social campaigns in one place. From our initial trials, we can already see that it will help us pinpoint useful insights and learnings to refine and optimise our campaigns and improve their overall performance,” said Romain Roulleau, senior vice president e-Commerce at Accor.
“The Hootsuite and Kenshoo integration bridges the gap between paid and organic social media to help marketers execute high-performing social media strategies,” said Kevin Zellmer, vice president of corporate and business development at Hootsuite. “Successful organic social media activity can inform and enhance paid social campaigns, and we’re excited to provide these valuable insights for our customers.”
With Hootsuite and Kenshoo, paid and owned social media marketing teams can collaborate in real-time, share insights about advertising and organic social content performance, and optimise the impact of paid campaigns.
“This integration allows marketers to follow a consumer’s interactions with a brand via paid and owned social media as they move along the path to purchase. Brands and agencies can better evaluate campaign strategies and tactics, identify those that resonate most with target audiences on social media and use those insights to achieve better engagement, conversions and ROI,” said Rob Coyne, managing director for EMEA at Kenshoo.
Latest News
Australian Road Safety Foundation Utilises Geo-Targeting Technology To Protect Kids In School
The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]
Florida Financial Officer ‘Offers’ To Host Olympics With “Bonkers” Pitch
Florida’s chief financial officer on Monday (local time) told the International Olympic Committee that Florida would be happy to host the Olympics amid speculation that current host Japan may back out. Jimmy Patronis sent a letter to Thomas Bach, the head of the IOC, as Agence France-Presse reports, “to encourage you to consider relocating the […]
Kerry O’Brien Rejects Order Of Australia Award, As Media Greats Score Gongs
In top news for those who strive for averageness & mediocrity, the Order Of Australia list becoming increasingly uncool.
ABC Reporter Confronted For Speaking During Invasion Day Rally: “How Dare You”
Sadly, the 26th of January is turning into a day of division. On the upside, everyone in Cronulla behaved themselves.
Salesforce And Accenture Combine To Help Businesses Achieve Sustainability Goals
As predicted by B&T, sustainability to be the buzzword for 2021. We're less confident of our crêpe Suzette prediction.
When You Do And Don’t Need AI
Here's top tips for when you do and don't need AI. Alternatively, ask Alexa if she thinks it's worth reading.
30 Under 30: Industry Success Story Ricci Meldrum Reveals What Makes The Best Ads Great
Here, B&T's chatting with TBWA Melbourne MD Ricci Meldrum. Well, it was more a question-answer thing than a chat per se.
Selena Gomez Tries Vegemite By The Spoonful – Doesn’t End Well
Selena Gomez tastes Australian delicacies on her US TV show. Thankfully, it was decided to give Coon a wide berth.
Boost Mobile Continues Refurbished iPhone Deal With Coles
Coles joins the local pub carpark and Cash Converters as the place to land yourself a cheap, secondhand iPhone.
Taylor Swift The Most Popular Artist To Listen To While WFH
Tay Tay tops list for most popular WFH artists. Strangely, no mention of Megadeath or Cannibal Corpse for that matter.
SKYN Condoms Launches Progressive Campaign ‘Pleasure Is An Endless Exploration’ Via PRETTYBIRD UK
It's yet another condom commercial that arguably bears little resemblance whatsoever to most people's sex lives.
TikTok Shares New #SeaShanty Campaign Following Viral Success Of Scottish Postman
With the advertising industry's love of beards & alcohol it was only a matter of time before the sea shanty resurfaced.
Government’s $23.9 Million COVID-19 Ad Campaign Launches In Push To Get People Vaccinated
B&T staff nervous about COVID vaccine side effects. Less nervous about what was in those six pingas on the weekend.
The Agency Versus The In House Model For 2021
Other than Ray Martin's toupee, the "agency versus in-house" debate remains the media industry's great unknown.
Woolies Remains Australia’s Most Valuable Brand
Woolies tops list of Australia's most valuable brands. Not surprising given it's Australia's most expensive supermarket.
Clems Melbourne Promotes Georgia Jones To Head Of Business Management
Clems Melbourne promotes Georgia Jones to the slightly serious sounding role of head of business management.
McCann Snares Creatives Josh Aitken And B&T 30 Under 30 Winner Willy Maitland
Further proof a B&T 30 Under 30 award doesn't just land you a cheap looking perspex trophy comes this industry news.
Events Agency Director Nigel Ruffell Reveals How His Company Survived 2020
There are few industries that have been hit harder by the coronavirus pandemic than events, with agencies forced to pivot in surprising and innovative directions to survive. Nigel Ruffell is the director of The Company We Keep, a live brand experience agency that hosts events at 15,000 pax, and opened its doors in 2018. With […]
Australian Ethical Appoints R/GA As Innovation & Marketing Partner
R/GA forced to immediately remove the foie gras & shark fin soup from office fridge after snaring Australian Ethical.
Shaquille O’Neal To Front PointsBet’s Australian Brand Campaign
Reckon Australia had just about reached online sports betting saturation? Think again with this latest announcement.
Dentsu Strengthens Its Customer Experience Capabilities In Australia
Dentsu sidles up to the tech giants Salesforce, Adobe, Sitecore & Google. Well, maybe not Google for too much longer.
Ex-CUB Marketing Director Chris Maxwell Launches In-House Focused Consultancy Lution
Lution is a marketing, data & tech consultancy and is not to be mistaken with ablution or having to take a poo.
Sky News Australia Nabs Ross Greenwood As Business Weekend Anchor
Australian business and finance expert Ross Greenwood has signed exclusively with Sky News Australia as business editor and anchor of Business Weekend. With more than 40 years’ experience covering business news in Australia and around the world, Greenwood brings expertise to the role of Sky News business editor where he will lead the network’s business […]
Christian Wilkins Becomes Pantene’s First Australian Male Brand Ambassador
Christian Wilkins beats out Peter Garrett and Josh Frydenberg to become Pantene's first Australian brand ambassador.
Brands Deploy Mittens Memes After Bernie Sanders Goes Viral
Becoming slightly bored of Bernie Sanders memes clogging your social media? Let B&T add just a little more clog here.
Bumble Goes Public Despite Apple Privacy Change Concerns
The B&T editor's authoritative research confirms Bumble is ahead of Hinge when it comes to getting completely ignored.
Dan Andrews Cracks Top 20 In Hottest 100: “It’s Officially Time To Get On The Beers”
Victorian premier now referring to himself as DJ Dan Man & The Comrades after snaring Hottest 100 top 20.
The Rise And Rise Of The ‘As A Service’ Model
Here's a top piece on data as a service model. And as data's adland's "new gold", you could turn it into a new tooth.
Fitness First Unveils ‘Put Yourself First’ Campaign Via Thinkerbell
Reinvigorate your New Year goals with this new campaign. Unless those goals were to get more slovenly & take up smoking.
Carat Unveils Its Annual 2021 Trends Report
Looking for flying cars & self-styling hair helmets in Carat's 2021 Trends Report? Alas, no news, B&T's sad to report.
