Kellogg’s Launches Outdoor Campaign For Pringles Via Akkomplice

Kellogg’s Launches Outdoor Campaign For Pringles Via Akkomplice
SHARE
THIS



Kellogg’s Australia has worked with Melbourne-based independent agency Akkomplice to create a striking outdoor campaign for Pringles.

The work supports the Australian launch of a new mini version of Pringles, sold in multi-pack bags and sees the agency given responsibility for the brand’s first locally created campaign from owners Kellogg’s.

Kellogg Australia & New Zealand marketing director, Tamara Howe said: “The campaign from Akkomplice and MindShare is fresh, bold, fun and engaging.

KEL1808_Pringles Minis_1520x1010mm_oOh_(Metrolite)_FA4

“That’s exactly what we are looking for when it comes to the iconic Pringles brand.

“We are committed to TV as a medium for its impact and reach, but this is the ideal approach to launch this particular line within our portfolio of brands.”

Pringles joins other Kellogg’s projects (including the recently launched Fibre-Fit TV campaign), Sirena Tuna, Almo Milk and Madame Flavour Tea in the stable of FMCG clients working with Akkomplice, with another high-profile win expected to be announced shortly.

Akkomplice founder Kenny Hill said: “With so much uncertainty in the economy and our industry right now, it’s great to be firing on all cylinders and being asked by such high-profile and established brands and businesses to work with them on new projects.

“We love ambitious clients who have special projects, opportunities or initiatives that need agile, focused solutions as a break from the ‘business as usual’ approach.”

Aside from in-store and social media, the launch is being promoted to consumers throughout of home channels, via Kellogg’s media partner MindShare, with a comprehensive mix of APN Showcase, Adshel Street Furniture and Rail Panels and Moove Media Supersides.

 

Please login with linkedin to comment

Akkomplice Kellogg's Pringles

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]