B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • AFL
  • Pinterest
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Agency Scorecards
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Kellogg’s Launches Outdoor Campaign For Pringles Via Akkomplice
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Kellogg’s Launches Outdoor Campaign For Pringles Via Akkomplice
Campaigns

Kellogg’s Launches Outdoor Campaign For Pringles Via Akkomplice

Kenny Hill
Published on: 9th April 2019 at 12:18 PM
Kenny Hill
Share
2 Min Read
SHARE

Kellogg’s Australia has worked with Melbourne-based independent agency Akkomplice to create a striking outdoor campaign for Pringles.

The work supports the Australian launch of a new mini version of Pringles, sold in multi-pack bags and sees the agency given responsibility for the brand’s first locally created campaign from owners Kellogg’s.

Kellogg Australia & New Zealand marketing director, Tamara Howe said: “The campaign from Akkomplice and MindShare is fresh, bold, fun and engaging.

KEL1808_Pringles Minis_1520x1010mm_oOh_(Metrolite)_FA4

“That’s exactly what we are looking for when it comes to the iconic Pringles brand.

“We are committed to TV as a medium for its impact and reach, but this is the ideal approach to launch this particular line within our portfolio of brands.”

Pringles joins other Kellogg’s projects (including the recently launched Fibre-Fit TV campaign), Sirena Tuna, Almo Milk and Madame Flavour Tea in the stable of FMCG clients working with Akkomplice, with another high-profile win expected to be announced shortly.

Akkomplice founder Kenny Hill said: “With so much uncertainty in the economy and our industry right now, it’s great to be firing on all cylinders and being asked by such high-profile and established brands and businesses to work with them on new projects.

“We love ambitious clients who have special projects, opportunities or initiatives that need agile, focused solutions as a break from the ‘business as usual’ approach.”

Aside from in-store and social media, the launch is being promoted to consumers throughout of home channels, via Kellogg’s media partner MindShare, with a comprehensive mix of APN Showcase, Adshel Street Furniture and Rail Panels and Moove Media Supersides.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Akkomplice, Kellogg's, Pringles
Share
By Kenny Hill
Founder and Creative Strategist at Akkomplice Group Australia, Kenny has spent the last 2 decades delivering results for leading brands from inside the world’s top agencies - including JWT, DDB and M&C Saatchi. He has an enviable reputation for big picture, strategic thinking - and for being a great person to work with – resulting in a little black book of brilliant accomplices in all fields of commercial creativity, ready to collaborate on your behalf.

Latest News

What This Lions Series Is Teaching Me About Creativity
17/07/2025
Tourism Fiji Welcomes Famed Wilson Volleyball In ‘Cast Away’ Home In New Campaign Launch
17/07/2025
Penfolds Flying The Aussie Flag High Ranking 3rd As The Most Valuable Champagne & Wine Brand
17/07/2025
Behaviour Not Birthdays: Afterpay Unpacks Shift From Generational Tropes At IAB Summit
17/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?