Optus has been forced to issue an apology following poor quality streams, buffering and playback issues with the broadcasting of the FIFA World Cup.
Optus experienced its first tech problems during Friday night’s match between Egypt and Uruguay.
Angry consumers paying $14.99 per month for the streaming Optus Sport service took to social media to decry the service.
— Robbie Slater (@RobbieSlater17) June 16, 2018
Going to bed what a farce ! Absolute disgrace !
— Robbie Slater (@RobbieSlater17) June 16, 2018
Bought Optus App. Still haven’t seen one minute of football on it. This needs to be addressed. Can’t believe Australians are held out of watching the biggest football event in the WORLD. Unbelievably poor #OptusSport
— Elise Kellond-Knight (@elise_kk8) June 16, 2018
— Nick Quinn (@Quinny_1) June 17, 2018
TV personality Karl Stefanovic also hopped on the bandwagon, slamming Optus on this morning’s episode of the Today Show.
During the heated takedown, Stefanovic said, “It’s the biggest show in town – and instead of watching the World Cup we are watching ‘playback error’ on our phones.
“Many were sceptical when Optus acquired the rights to the World Cup, many thought they wouldn’t be up to it – well nearly a week in, they are proving the sceptics right.
“Optus is hopeless. If you can’t deliver the product you are selling you go out of business. The problem is no-one else can sell it, they don’t have the rights, Optus has the rights.”
Optus has now released a public apology addressing the issues.
"I apologise unreservedly to all Australians.
"We should have done better, we can do better and we will do better."@Optus CEO Allen Lew to @OptusSport customers who experienced streaming issues during the opening nights of the #WorldCup #OptusSport
— Optus (@Optus) June 17, 2018
It read, “We have seen a large demand for our streaming service and the overwhelming majority of people have had a positive experience.
“Unfortunately, a small number of customers who watched the match on the Optus Sport app, on certain devices, experienced some buffering issues.”
“Optus has taken a number of pro-active actions with our partners to improve the experience of these customers.
“As a result of these actions, incidences of buffering reduced significantly during the course of the night to low levels.”
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]
It's your Women In Media picture gallery! The perfect way to have a bludge while pretending to do actual work.
Two of Australia’s favourite broadcasters are returning to radio with Murray Wilton and Murray Olds (aka The Two Murrays) set to deliver five hours of news, sport, entertainment, lifestyle and plenty of frivolity over summer weekends on 2GB and 4BC. Their new show launches this Saturday, October 31, and continues on weekends right through until the […]
The Brag Media, Australia’s number one music and entertainment publisher, has today announced it will exclusively represent Australia and New Zealand audiences for Variety. Variety is the most authoritative and trusted source of entertainment business news, reaching an audience of affluent influencers. For 115 years, influential producers, executives and talent in entertainment have turned to […]
Chello has announced three business wins across its business and four new hires to support recent growth. Joining the agency’s roster is ShopifyPlus APAC along with project work with ShopifyPlus North America, Shef, and Raine & Horne’s national brand. These wins complement the agency’s existing LIV by Mirvac and Qudos Bank accounts. ShopifyPlus APAC Marketing […]
MyDeal.com.au made a splash in the online retail sector last week with its successful IPO on the ASX. This week, however, the brand has made waves on television screens nationwide with the release of its lyrical 2020 Christmas campaign for the all-important December quarter, created in partnership with Cyclone Creative Agency. While COVID-19 has affected […]