JWT Melbourne Bolsters Leadership Team Via Two New Senior Hires
J. Walter Thompson Melbourne has further extended its offer and added significant firepower to its front bench via the appointments of a leading data-driven marketing expert, and one of the industry’s most qualified social media practitioners.
Effective immediately, Catherine Graham joins the agency as director of customer experience, charged with integrating data and its use organically through the organisation to drive stronger outcomes for clients.
In addition, Brie Stewart joins as the agency’s creative director of content to help ensure every idea developed is born out of true social insight and understanding.
J. Walter Thompson Melbourne MD Michael Godwin said the appointments were part of an “ongoing strategy of investing in new capabilities that complement our core offer”.
“This approach has helped transform our business to be one of the more diversified in this market, providing clients a range of best in class specialist skill-sets across multiple disciplines, all woven seamlessly through the agency – one business, one brand, one bottom line, and one integrated team,” he explained.
“Catherine and Brie’s appointments are an exciting next step in this journey that will provide clients access to a level of experience in CX/CRM and content marketing/social that few in the country can rival.
“Very importantly, they’re both fabulous teachers – leaders who enjoy mentoring others, which is key to us ensuring their skills and experience are transferred across our organisation.
“They will be highly valued client partners and members of our Melbourne management team.”
A highly experienced CRM specialist with a career that includes roles in Australia, the UK and Asia, Graham was most recently at TBWA Worldwide, as director of customer engagement.
During her career she has partnered such clients as Volvo, American Express, Pernod Ricard, Telstra, ANZ, Myer, Nestle and Mercedes Benz.
Speaking of her decision to join JWT, Graham said: “Bucking the trend of isolating such specialists ‘in the corner’, what attracted me to JWT is a model that will see my role positioned at the agency’s heart, helping to embed a customer experience philosophy across every single client and democratising data within the organisation at large.
“Instead of using data purely for performance measurement and reporting, we will be using it to unlock customer insight and business intelligence, promoting better strategy and more effective ideas.”
Stewart, who describes herself as being ‘part creative director, part account person and part strategist’ was until recently the head of channel transformation at Clemenger Melbourne and prior to this, she was national head of social at Ogilvy Australia.
“Too often, there’s a degree of separation for roles such as mine from creative development process, whereas at JWT I’ll be engaged throughout the strategy and ideation phases,” she said.
“The logical benefit of such a structure is the role of social and content is considered from the very start, ensuring every idea has a true social ‘heartbeat’, which is what modern, relevant brands require.”
The appointments come shortly after JWT Melbourne confirmed it had made a number of staff redundant following a review of client demand against its resources.
Please login with linkedin to comment
J Walter Thompson J. Walter Thompson Melbourne JWT JWT MelbourneLatest News
Shopper Promotes Within It’s NSW Sales Team
Shopper has promoted Samantha Barron to Group Sales Manager and Jessica White to Business Manager in Sydney to strengthen agency partnerships and continue providing best-in-market sales support to Shopper’s NSW agency clients.
Telstra Announces Payphones Will Now Be Free
Telstra has announced its plans to make all payphones in Australia free, aiming to help struggling Aussies. Despite the fact that payphones may seem to have become obsolete, thanks to mobiles. There are still 15,000 Telstra payphones in Australia. Last year Australia made 11 million calls from payphones, including more than 230,000 calls to vital […]
The Moonman Teams Up With Author Matthew Hardy For ‘Saturday Afternoon Fever’ LiSTNR Podcast
The Moonman, of course, is a radio personality. Although he could easily be mistaken for a serial bottom flasher.
Billie Eilish Lends New Song To Dodge’s “Power Uncaged” Campaign
If it's got wonderkid Billie Eilish in it, it has to be great. Although, admittedly, this errs a tad on the shit side.
LG Kicks Off “Life’s Good” Campaign In Australia With Musician Stan Walker
This campaign sort of works like a karaoke competition, just sans the drunkenness at 3am and abysmal Céline renditions.
Majella Pinnuck Returns To Anna Whitlam People As Senior Associate, Executive Search, Corporate Affairs & Communications
To mark Majella Pinnuck’s return, AWP spoke to her about why she has come back, the hybrid that skills that today’s large organisations need in their corporate affairs and communications professionals, and the challenge of finding candidates with the right skillset. Pinnuck (pictured) started at AWP after she graduated with a bachelor’s degree in Law […]
B&T’s Tokyo Olympics Wrap: Sexism, Cockiness & Hot Athletes
Why read The Daily Mail or News.com.au for your daily Olympic stuff-ups, when B&T's cut & pasted the best of it here.
Shutterstock Announces Formation Of Shutterstock.AI
Shutterstock.AI yet to announce the employment of any actual droids, although it does have adjustable light settings.
Initiative Crowned Top Performing Media Agency For June’s Record Month
Initiative's glass recycling bin lid requiring an extra tender push this month following celebrations over this win.
Thinkerbell Retains Top Spot For New Wins For June, As Clems Has An Absolute Flyer
Gold for Thinkerbell, silver for Clems & bronze for Special Group in R3 rankings. And a bag of Allen's teeth for fourth.
This New Apple Watch Ad Will Make You Want To Start That Health Kick
Packed on so much weight in lockdown you fear getting doorknocked by A Current Affair? Could this expensive watch help?
Don’t Miss Out! Register Now For B&T’s Changing The Ratio Webinar
Changing The Ratio is one webinar you DO NOT want to miss! Larry Emdur's Yodelling Masterclass arguably another one.
“If It Has A Point Of Difference, We’re Winning”: 10’s Chief Sales Officer Rod Prosser On The Network’s Future
B&T chats with 10's chief sales officer, Rod Prosser. We stopped short of asking him his favourite Olympic sport on TV.
Monday TV Wrap: Olympics Sees 500,000 Fall From Sunday, But Still Easily Nabs Top Spot
You'd have to say Seven's Olympic TV numbers are on steroids! Despite that being a rather unfortunate analogy.
Lion And Cricket Australia Call Last Drinks
Cricketers no longer pouring a sponsor's beer over one other after a win. Hoping Taubmans Paints isn't the new sponsor.
The MFA Launches A Diversity, Equity And Inclusion Advisory Council
The Media Federation of Australia (MFA) has launched a Diversity, Equity and Inclusion Advisory Council, consisting of 13 media agency professionals from diverse backgrounds, with the aim of providing guidance to the industry across all facets of diversity and inclusion. The MFA DE&I Advisory Council will promote the MFA’s ambition to build a diverse, equitable […]
Rihanna’s Fenty Beauty Is The Most Profitable Celebrity Beauty Brand
Further evidence there's more cash to be had flogging cheap lipstick than singing or acting comes this influencer list.
Gus Worland’s Gotcha4Life Launches “Mind Your Mate Pledge” Via Initiative Studio
Here's a top suicide prevention campaign B&T's more than happy to give some air to. And we can be precious with our air.
Theory Crew Snares Four New Clients
One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]
SMI Data: June Delivers The Largest Ad Spend Ever In Aussie Adland History
Work at a media agency? Nervous about asking for a pay rise? Strut to the boss' office like a peacock on these numbers.
SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments
SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]
Spinach Appointed By Property Developer Beulah
Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]
Google Tells Marketers To “Rethink The Line” In Campaign Via The Hallway
Google ads are much like alcohol or toilet paper ads - we're going to use it regardless of the marketing spend.
Digitas APAC Appoints Adrian Farouk To CEO
Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]
Adland Sexism: Where Are All The Male Voices?
Here's a top take on sexism in Australia's ad industry. It's that good, it can even translate to any industry you like.
Magnite Confirms Australian Leadership Team
Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising platform, today announced that James Young will remain as Managing Director of Australia for Magnite following the acquisition of SpotX.
Bundaberg Brewed Drinks Pours Zenith Brisbane Its Media
Zenith Brisbane wins Bundaberg Brewed Drinks' media and, with the extra staff, creates a glass half-full conundrum.
Sports Teams Unite In Latest Campaign Against Sports Bet Advertising
Major sporting clubs and local sporting leaders have united in response to community concern about the effect of prolific sports betting advertising on young people in the Victorian Responsible Gambling Foundation’s new Love the Game campaign. The ‘Join the club’ campaign includes elite and community level players and administrators, parents, kids, umpires and coaches from […]
Haylie Marchant Appointed Executive Director Of Red Havas Brisbane
Red Havas Brisbane announces latest recruit & just in time for the Olympics which are only a few, short 11 years away.
The Monkeys ECD Vince Lagana Departs
Monkeys ECD Vince Lagana has departed the agency, but not before helping himself to those lamb chops in the freezer.
