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Reading: Jetstar Adds Winning MKR Meal To Menu
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B&T > Marketing > Jetstar Adds Winning MKR Meal To Menu
Marketing

Jetstar Adds Winning MKR Meal To Menu

Emma Mackenzie
Published on: 15th April 2015 at 9:06 AM
Emma Mackenzie
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For those who tuned into My Kitchen Rules on Monday night, you may see Drasko and Bianca’s winning meal on board Jetstar flights now. In fact the entire show – well known for its product placements – turned into one monotonous plug for the budget carrier.

The bright orange airline has announced it has added the delectable dish of lamb with saffron cauliflower on selected international flights.

The passengers on the flight who tasted all contestants dishes on Seven’s reality cooking show voted for their favourite and this dish would subsequently be available for pre-order for those travelling overseas.

You can get it for $15.

It’s not just Jetstar customers who could try the dish though, as the airline created an activation in Sydney yesterday where the public could sample the meal.

David Hall, CEO Jetstar Australia and New Zealand said: “The biggest challenge for the My Kitchen Rules contestants was to create a restaurant quality meal that could be served at 30,000 feet and still taste delicious.

“Drasko and Bianca’s lamb and saffron cauliflower is a very welcome addition to the high quality range of meals we have available to pre-purchase and we’re sure our customers will look forward to tasting it.”

 

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TAGGED: Advertising Standards Bureau, Cath Stone, feefo, Join In, sydney office launch
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Emma Mackenzie
By Emma Mackenzie
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Emma Mackenzie was a reporter at B&T from 2015 - 2016.

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