JCDecaux Primed To Enhance Advertiser Offerings Via Data Republic Partnership

JCDecaux Primed To Enhance Advertiser Offerings Via Data Republic Partnership
SHARE
THIS



JCDecaux today announced the signing of a new partnership with secure data exchange technology company, Data Republic. The first media owner to join Data Republic’s Open Data Marketplace, JCDecaux will now benefit from the ability to list, trade, and collaborate on data exchange projects.

This partnership gives JCDecaux access to geospatial, behavioural and transaction level insights from an impressive library of proprietary data from leading organisations – Westpac, and Qantas Loyalty are foundation contributors – as well as a suite of open government data sets.

The Sydney-based tech startup Data Republic has welcomed JCDecaux to its stable.

Data Republic founder Paul McCarney said, “We’re looking forward to working closely with JCDecaux to facilitate secure access to data, driving more effective and personalised media strategies. Our Open Data Marketplace provides secure technology infrastructure to enable the collaboration and exchange of de-identified data insights between JCDecaux and our other partners.

“Our technology opens up a whole world of insights and connections between media owners and brands – empowering measurement accountability and data-driven campaign planning.”

The agreement is a significant development in JCDecaux’s continuing data and insight plans and another important signal that the growing OOH sector is rapidly honing its targeting smarts.

“Building on the positive launch of our geo-spatial planning tool ORBIT, we are looking forward to aiding even greater understanding around the impact of our inventory via the fusion of rich behavioural and transactional data,” said Steve O’Connor, CEO, JCDecaux Australia (pictured above).

The new capabilities will allow JCDecaux to take its data-driven planning to the next level, steering greater outcomes for clients. This innovation follows JCDecaux’s recent digital push throughout the City of Sydney and beyond.

“The dynamic capabilities and data integration opportunities brought about by digital mean that we are primed for this step change. The team is eager to start delving deeper into the Data Republic data suite to enhance our customer offerings.

“This access will allow JCDecaux to start ‘closing the data loop’ on media attribution and tie in-store sales with exposure to JCDecaux campaigns,” said Essie Wake, marketing director, JCDecaux.

 

Please login with linkedin to comment

Data Republic JCDecaux Australia

Latest News

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]

How To Align A Marketing Strategy With Customers’ Shifting Perspectives
  • Opinion

How To Align A Marketing Strategy With Customers’ Shifting Perspectives

In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]

Opinion

by B&T Magazine

B&T Magazine
Woolies’ Retail Media Business Cartology Announces New Appointments
  • Advertising

Woolies’ Retail Media Business Cartology Announces New Appointments

Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union
  • Media

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union

CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]

GoDaddy Wins Gold As Official Partner For Australian Olympic Team
  • Technology

GoDaddy Wins Gold As Official Partner For Australian Olympic Team

GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games.  GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program
  • Marketing

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program

MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.

Woman hand using mobile phone and laptop, Worldwide connection technology interface.
  • Technology

DoubleVerify’s Custom Contextual Targeting Launches On The Trade Desk

DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]

Seven Reveals Revenues Up 45% In Q4
  • Media

Seven Reveals Revenues Up 45% In Q4

Seven West Media releases Q4 update. Yet, no mention of Ben Roberts-Smith or James Warburton's gold-plated toilet seat.

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]