Global out-of-home (OOH) advertising giant JCDecaux has announced a partnership with independent tech platform Seedooh to offer advertisers greater transparency for campaigns.

Under the agreement, Seedooh’s reporting and verification platform will be integrated into JCDecaux’s system to create an independent campaign delivery reporting function that works seamlessly within the end-to-end campaign delivery processes.

It will allow advertisers to access real-time proof of their digital (OOH) campaign delivery and receive rich data to help evaluate campaign performance across JCDecaux’s complete digital portfolio.

Seedooh has aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and outdoor media owners.

Launched in July 2017, the Seedooh platform provides near real-time delivery data for OOH campaigns in both digital and traditional formats and is a first-of-its-kind platform.

JCDecaux Australia CEO Steve O’Connor (pictured above) said: “The digital expansion in out of home has been rapid and significant and now sits at almost half the total industry’s media revenue, but measurement has not kept up.

“At JCDecaux, we expect to exponentially increase our digital assets to 2,500 by early 2020 and, as a company, we anticipate that more than 80 per cent of our business will be digital.

“JCDecaux fully supports the OMA’s decision to invest in the MOVE measurement system to accurately measure audiences for digital out-of-home.

“We know that digital offers considerable benefits for advertisers, and the partnership with Seedooh allows advertisers to have complete confidence that their campaigns have appeared and offers the highest level of transparency.”

Seedooh CEO Tom Richter said: “We are delighted that JCDecaux recognises the value in transparent, connected and standardised reporting. We welcome their commitment to the Seedooh platform and look forward to delivering this important solution to market.”