JCDecaux Partners With Seedooh To Verify OOH Campaigns
Global out-of-home (OOH) advertising giant JCDecaux has announced a partnership with independent tech platform Seedooh to offer advertisers greater transparency for campaigns.
Under the agreement, Seedooh’s reporting and verification platform will be integrated into JCDecaux’s system to create an independent campaign delivery reporting function that works seamlessly within the end-to-end campaign delivery processes.
It will allow advertisers to access real-time proof of their digital (OOH) campaign delivery and receive rich data to help evaluate campaign performance across JCDecaux’s complete digital portfolio.
Seedooh has aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and outdoor media owners.
Launched in July 2017, the Seedooh platform provides near real-time delivery data for OOH campaigns in both digital and traditional formats and is a first-of-its-kind platform.
JCDecaux Australia CEO Steve O’Connor (pictured above) said: “The digital expansion in out of home has been rapid and significant and now sits at almost half the total industry’s media revenue, but measurement has not kept up.
“At JCDecaux, we expect to exponentially increase our digital assets to 2,500 by early 2020 and, as a company, we anticipate that more than 80 per cent of our business will be digital.
“JCDecaux fully supports the OMA’s decision to invest in the MOVE measurement system to accurately measure audiences for digital out-of-home.
“We know that digital offers considerable benefits for advertisers, and the partnership with Seedooh allows advertisers to have complete confidence that their campaigns have appeared and offers the highest level of transparency.”
Seedooh CEO Tom Richter said: “We are delighted that JCDecaux recognises the value in transparent, connected and standardised reporting. We welcome their commitment to the Seedooh platform and look forward to delivering this important solution to market.”
Latest News
Finalists In Round One Of 2020 Australian Effie Awards Announced
Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]
IAS And Channel Factory ‘Channel Science’
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]
WPP AUNZ Launches Secrets & Lies Podcast Series
WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured). The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]
Google Presses Play On Programmatic Audio
If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.
10’s Axing Fallout: Kerri-Anne Calls It “Heartbreaking”, Knives Come Out For Waleed Aly
Grant Denyer to host the news, weather, The Project, The Bachie, Family Feud & Saturday Night Rove following 10's cuts.
Indie Agency Hardhat Wins Vision Australia Creative Account
Hardhat celebrates Vision Australia win with a VB case & Jägermeister. Thankfully, no reports of anyone getting blind.
Prince Harry Compares Social Media And Online Advertising To Lead Paint
The errant Royal has weighed in to the advertising debate. His grandmother apparently still hates his wife, however.
Tuesday TV Wrap: Masked Singer Already On The Up Following Okayish Debut
Forget all about yesterday's kerfuffle, declares 10; instead look at these big, new, shiny numbers over here instead.
Westpac Group Partners With Verizon Media DSP For Omnichannel Solution
Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]
Mark Lollback Joins The Foodbank Australia Board
Mark Lollback proves he's Mr Nice Guy. Although, Mrs Lollback wishes he'd turn his socks in the right way before wash.
Now That’s Whopper Protection! You Can Now Get Your Burger King Order Printed Directly Onto A Face Mask
Burger King face masks not only provide CV-19 protection, it also protects against that vile stench in its restaurants.
Adobe Analytics Adds Mobile App
If there's anything to be said about the Adobe company, it doesn't sit on it laurels. Discover its latest gizmo here.
Nova Cuts 70 Employees Amid Pandemic
All B&T will say here is, whoever decided having Szechuan bat for dinner was a good idea has a LOT to answer for.
Introducing The Women Leading Tech Product Finalists
B&T doesn't like the phrase "stellar line-up", but it's been forced upon us with these Women Leading Tech finalists.
Barbra Streisand Lends Voice To Campaign Calling On The LGBTQI+ To Oust Trump
One need only attend the B&T staff interoffice karaoke competition to know of our unflinching affection for Babs.
“The Value Needs To Be There For Everyone”: Osher Günsberg On The Three-Way Exchange Of TV Show Sponorship
Thankfully, Osher was spared 10's purge yesterday. Otherwise B&T would look like right fools wheeling this out today.
Sleep Apnoea Tackled In Witty Work From ResApp Health & Isobar
Sleep apnoea ranks alongside haemorrhoids and constipation in the humour stakes, so it's hats off to the agency here.
Man Of Many Appoints Tim Fernandes As Sales & Partnerships Manager
Man Of Many announces new sales and partnerships manager who, without even a hint of irony, is actually a man.
“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue
When it came to the artistic nuances of raw sausage photography, nothing could hold a candle to the Coles catalogue.
Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]
The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking
Concious of our own drinking habits at B&T during lockdown, "margarita hour" has been moved from 10.30am to 10.45am.
How To Get Out Of A Cashflow Crisis
Here's top tips on getting out of a cashflow crisis that don't include robbing the kids' moneyboxes or a 7-Eleven store.
BWM Dentsu’s Haystac Launches As The Social Relations Agency
Haystac relaunches as a "social relations agency" which, it's quick to stress, doesn't include a match-making component.
Another Win For The Hindus As Ganesh Mini Skirt Latest To Face The Chop
If B&T has become anything, it's now your one-stop-show for the latest angry Hindu news.
Nielsen Data: ABC Tops Digital News Rankings
'Wood Whittlers Weekly' and 'The Pigeon Fancier Gazette' shock omissions from latest Nielsen news site rankings.
Victorian Government Rolls Out Sobering COVID-19 Campaign Via M&C Saatchi Melbourne
It's yet another sobering CV-19 ad, amid reports the Grim Reaper's publicist is starting to field some genuine interest.
Dating App Thanks Masturbators For Resisting Lockdown Sex In Colourful New Campaign
Here at B&T we strongly endorse the notion that chronic masturbation sends you blind. Hence our white stick & Labrador.
Switch Digital Nabs Simonds Homes Account
Switch Digital snares Simonds Homes account which, B&T can confirm, is no way affiliated with Mr Red Symons.
Kraft Heinz Appoints REBORN As Creative Agency To Launch New Heinz Plant Proteinz Brand
B&T is definitely increasing our veggie intake. Not because we love animals, it's because we hate plants.
Monday TV Wrap: Masked Singer Launch No Match For Ninja Warrior Finale
Ninja wins, Masked Singer gets silver, while Farmer Wants A Wife settles for bronze amid claims it had an asthma attack.
