Jaguar Land Rover & Getty Images Join Forces To Create Realistic Portrayal Of Female Engineers

Jaguar Land Rover & Getty Images Join Forces To Create Realistic Portrayal Of Female Engineers
SHARE
THIS



Jaguar Land Rover and Getty Images have announced a partnership to highlight the need for a more realistic visual representation of women who work in engineering.

New data released by Getty Images shows that web traffic for imagery showing women in engineering careers is significantly increasing, with the number of people searching “women + STEM” imagery rising by 526 per cent in the past year.

The images have been made available for editorial use as Jaguar Land Rover and Getty Images work towards building a body of imagery which authentically depicts female engineers at work.

Fiona Pargeter, global PR communications director at Jaguar Land Rover, said the company has always championed women in the car business and is committed to inspiring more girls and women to consider careers in engineering and manufacturing.

“Our female workforce has grown from 9 to 11 per cent over the past four years due to our focused STEM initiatives, but this is still far too low,” she said.

“Businesses being proactive about using realistic imagery is one of the many ways that we can attract the bright minds we need into STEM careers.”

Rebecca Swift, director creative insight at Getty Images, said the company is a passionate advocate for the realistic representation of women through imagery, and is proud to be leading the visual industry in the creation and promotion of powerful, relevant imagery which celebrates diversity and authenticity in every area of life.

“Over the last year, we have seen a dramatic spike in interest for imagery showing female engineers at work,” she said.

“Images have the power to make and break gender clichés, so the demand for these images is both indicative and important.

“We have an opportunity to change the visual language around STEM for the better, so we are excited to be partnering with Jaguar Land Rover, who are also committed to expanding the availability of images representing the realities of a modern-day engineering career for women.”

Michelle Mortiboys, vehicle line director for Jaguar Land Rover’s Special Vehicle Operations division, said the automotive giant needs the diversity of skills that women bring to ensure it thrives and maintains its competitive edge for years to come.

“It is well known that gender diversification in business is not just healthy culturally, but also propels progressiveness and innovation,” she said.

“Our partnership with Getty Images is not just about recruiting women into engineering – it’s a small part of the work that needs to be done to upscale female employees in the automotive sector as a whole.”

Jaguar Land Rover has called for other leading manufacturers to follow suit by reassessing and updating their visual portrayal of women in STEM careers in a bid to increase the number of women applying for STEM jobs.

Please login with linkedin to comment

Jaguar Land Rover The Newspaper Works

Latest News

?stanbul, Turkey - August 28, 2017: Woman using smart phone on a wooden desk. The smart phone is an iPhone 6 plus displaying Twitter application.  iPhone is a touchscreen smartphone developed by Apple Inc.
  • Media

Reports: Twitter Is Working On A Subscription Service

Twitter is planning to launch a new subscription service, according to reports. A job listing for a senior full-stack software engineer has been shared online, revealing Twitter is working on a new subscription project. “We are a new team, codenamed Gryphon. We are building a subscription platform, one that can be reused by other teams […]

by B&T Magazine

B&T Magazine
Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.

Case Study: OOH Delivers Long-Term Brand Strength As Bosch Weathers COVID-19 Storm   
  • Campaigns

Case Study: OOH Delivers Long-Term Brand Strength As Bosch Weathers COVID-19 Storm  

A decision in 2017 to incorporate an Out of Home strategy into its marketing mix has helped protect appliance manufacturer Bosch’s brand recognition through the COVID-19 pandemic. Bosch has benefitted from outstanding brand recognition growth, both aided and unaided, since incorporating Out of Home into the media mix. Taking a long-term approach to its advertising […]

Elders Insurance Targets SMEs In Latest Campaign From The Core Agency
  • Campaigns

Elders Insurance Targets SMEs In Latest Campaign From The Core Agency

Sydney-based independent creative agency, The Core Agency, has created a new integrated campaign for their client, Elders Insurance, targeting SME business owners. The insurer is part of QBE Group’s stable of brands. Elders Insurance is one of Australia’s largest regional and rural insurance providers, with over 100 years of experience. The Elders Insurance model is different to […]

TikTok For Business Launches New Solutions To Help Small Businesses Connect & Grow WithThe TikTok Community
  • Media

TikTok For Business Launches New Solutions To Help Small Businesses Connect & Grow WithThe TikTok Community

TikTok today launched new advertising solutions to empower small and mid-size businesses to tap into the power of TikTok For Business to grow their brand. The global availability of TikTok’s self-serve advertising solutions gives marketers the tools to tap into the creativity of the TikTok community, reach new audiences and optimize their marketing campaigns with an […]

PHD Develops Omnichannel Strategy To Launch Audi Australia’s Sales Ecommerce Platform
  • Media

PHD Develops Omnichannel Strategy To Launch Audi Australia’s Sales Ecommerce Platform

The COVID-19 pandemic and subsequent lockdown restricted the ability of consumers to interact and purchase their desired cars in dealerships. To overcome this issue, Audi introduced an online reservation tool. In partnership with PHD, the tool was launched through an omnichannel strategy allowing consumers to have ease of access to their new car purchase. “This […]

AUSTIN, TEXAS - JUNE 18: (EDITORIAL USE ONLY) (Editors note: This image was computer generated in-game) Alice Powell of Great Britain celebrates her podium position during the W Series Esport League Round 2 at Circuit of The Americas on June 18, 2020 in Austin, United States. (Photo by Clive Rose/Getty Images)
  • Media

Getty Images Inks Deal With W Series Esports League

Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]

Closeup of a man hand holding cellphone with internet browser on screen. Man with spectacles relaxing sitting on couch while looking at mobile phone. Closeup of mature latin man using smartphone to checking email at home.
  • Technology

What’s Next For Advertising On iPhones?

Wondering what's next for advertising on iPhones? You could give Tim Cook a call or, failing him answering, read this.

by B&T Magazine

B&T Magazine