B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: jack + bill: Pro Bono PR’s answer to a $55,000 Crowd Funding Question
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > jack + bill: Pro Bono PR’s answer to a $55,000 Crowd Funding Question
Marketing

jack + bill: Pro Bono PR’s answer to a $55,000 Crowd Funding Question

Mandy Griffiths
Published on: 18th December 2014 at 8:30 AM
Mandy Griffiths
Share
2 Min Read
SHARE

Porter Novelli Melbourne’s pop-up public relations agency jack + bill has ended 2014 with three crowd funding campaigns helping to raise more than $55,000.

jack + bill is an offshoot of Porter Novelli Melbourne and is an Australian-first initiative with the sole commitment of identifying and supporting emerging ideas and talent. Its name is derived from the agency’s entrepreneurial founders, Jack Porter and Bill Novelli, and launched in Australia in 2011 with the ambition to reframe the pro bono public relations tradition.

This year, jack + bill partnered with Pozible to offer pro bono public relations, social media and graphic design support for three selected local crowd funding initiatives.

https://www.youtube.com/watch?v=6hUdlOyrRCA

jack + bill turned the traditional pitch process on its head by inviting crowd-funders to showcase their unique campaigns in front of an industry panel and audience in August, with three campaigns selected by popular vote from the crowd, based on their proposal, unique vision and community benefit.

Traditional and social media, stakeholder relations, branding, web development and opinion leader outreach were embedded in three-month campaigns for Bamboo Monkey (sustainable fashion), Bike Cabs (bicycle rickshaws in central Melbourne) and Foster Care Association of Victoria.


Porter Novelli Melbourne managing director, Peter Kent, said the jack + bill model and the success of crowdfunding initiatives provided new challenges for young staff.

“The three campaigns our work supported now have the capacity to help change transport norms in Melbourne’s CBD, support a sustainable clothing venture, and motivate more care for kids in crisis,” said Kent.

“jack + bill pushed our people to think and work in new spaces and strive to deliver results with a measureable outcome – help each campaign achieve its funding target.”

jack + bill was led by co-founder and PN Social Lead Mandy Griffiths working with Porter Novelli’s emerging team of James Kaufman, Kate Allison, Katie Sheppet, Phoebe Saunders, Chanelle Shibata, Alex Mleczko and Josh Oakley.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Australian Financial Review, Ensemble, The Insiders, Tom Dery
Share
By Mandy Griffiths
Follow:
2015 Australian PR Professional of the Year at CommsCon. Head of PN Social at Porter Novelli Melbourne. Has led award winning campaigns for Alzheimer's Australia, Bupa, Greyhound Adoption Program, Study Melbourne and Walt Disney Studios. Frequent presenter at social media conferences including Pro Blogger, Leadership Victoria, This Digital Life, RMIT Homecoming and the Walkley Foundation's CommsDirect. Co-founded Australia’s first pop-up PR agency jack + bill in 2011 to identify and support emerging Melbourne designers. Organised the return of jack + bill in partnership with Pozible to provide pro bono PR and social media support every year to three local crowdfunding campaigns. Film reviewer and celebrity interviewer for Moviehole out of hours.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?