It’s Super Bowl Monday, and B&T has you covered with all the action – advertising action, that is.
With a price tag of around $7 million dollars, the Super Bowl brings out the big guns of the advertising world, the biggest celebrity cameos and more bonkers storylines than any other day of the year – oh and apparently, there is also a football game happening too.
Check out our comprehensive list of all the ads that will appear during Super Bowl LV III.
SToK Cold Brew Coffee
One of Britain’s most recognisable faces, Sir Anthony Hopkins, lends himself to SToK Cold Brew coffee for this ad.
Doritos
Closer to a feature film than it is an advert, this spot from Doritos features a star-studded cast, including Jenna Ortega and Danny Ramirez.
Dove
It’s all about the girls in this inspirational spot from Dove that aims to increase confidence in young girls and increase the number of girls playing sports into their teens.
Coors Light
The Coors Light ad featuring LL Cool J was one of the most anticipated commercials for Super Bowl 58 and it did not disappoint.
https://youtu.be/9AdTgAfCyhU
Mountain Dew
Parks and Recreation’s Aubrey Plaza “can have a blast any time, anywhere” in this extravagant spot from Mountain Dew.
https://youtu.be/pAdDi6G74mc
Oreo
Oreo invites us to imagine a world where the twist of an Oreo could change everything in this creative spot.
YouTube TV
This hilarious spoof ad from YouTube TV sees NFL players from the Ravens, Sea Hawks and Eagles acting an awful lot like their mascots and migrating for the off-season.
TurboTax
TurboTax makes taxes interesting in its Super Bowl spot.
https://youtu.be/8f2Qk0mxYUE
Pringles
Chris Pratt is Mr. P in this hilarious Pringles spot.
Uber Eats
Have you forgotten something important? Uber Eats calls on some of the most recognisable stars for this year’s spot.
NYX
Cardi B lends herself to this hilarious advertisement for NYX plumping lip gloss that makes lips bigger… just lips.
Starry
Starry says yes to Ice in soda and Ice Spice in Super Bowl ads.
Illumination (Despicable Me 4)
Everyone’s favourite yellow friends are back in this Super Bowl spot that sees the Minions learning how to use AI.
Reese’s
Reese’s peanut butter cups are in for a huge change and in this new spot, not everyone is happy about it.
Etsy
America experiences extreme gift anxiety in this hilarious spot from Etsy.
M&M’s
M&M’s presents an epic consolation prize for the runners-up in this year’s Super Bowl ad.
https://youtu.be/9UBWFIArQxs
BMW
BMW recruits Christopher Walken in this spot that sees some of the biggest stars “talkin’ like Walken”.
DoorDash
DoorDash jumps on board two trends at once with a Valentine’s Day nod in its slightly disturbing spot.
T-Mobile
Scrubs gets a reboot with this hilarious musical spot featuring Jason Mamoa, Zach Braff and Donald Faison.
Booking.com
Tina Fey recruits a team of body doubles for this Booking.com spot.
Poppi
Poppi channels nostalgia in this Super Bowl spot for the healthy soda brand.
Pfizer
Pfizer presents an incredibly creepy ode to science in this spot, featuring anthropomorphized paintings of some of the greats of the scientific world.
Volkswagen
This heartwarming spot presents the wonderous love story between America and Volkswagen.
Skechers
Skechers introduces Mr.T as you have never seen him before in their Super Bowl spot.
Microsoft
The impossible is possible with Microsoft’s spot, highlighting the Co-Pilot generative AI platform.
ELF Cosmetics
Judge Beauty has spoken in this star-studded spot from Elf Cosmetics.
KIA
Kia presents an inspirational and heartwarming spot that showcases the incredible skill of a young ice sakter.
Toyota Tacoma
Toyota showcases the off-roading ability of the Tacoma in this high octane Super Bowl campaign.
Popeyes
Mr Chow himself appears in this hilarious campaign launching Popeyes latest wing range.
Squarespace
Squarespace’s ad saw the Website builder enlist Martin and Francesca Scorsese for this funny spot.
Kawaski
Nothing is more American than a bald eagle with a mullet – except maybe this ad.
Budweiser
The iconic Clydesdale horses are back in this spot from Budweiser.
Marvel
Deadpool returns in the first teaser trailer for Marvel’s Deadpool & Wolverine.
Crowdstrike
Future meets history in this intriguing spot from Cybersecurity company, Crowdstrike.
Bet MGM
Tom Brady has won too much says BetMGM in this hilarious spot for the betting agency.
https://youtu.be/f1cPVuT8q_w
Unviersal
Universal presents a first look at the new Wicked movie.
Google Pixel
Google Pixel showcases the phone’s accessible capabilities in this heartwarming spot.
Lindt Lindor
Lindt animates an original Lindt Lindor ball in this clever spot from the chocolate brand.
Hellman’s
Kate McKinnon stars in Hellmann’s Super Bowl commercial alongside her fictional cat, Mayo Cat, promoting tackling food waste.
Nerds
Addison Rae performs the iconic Flashdance dance alongside an animated red gummy candy in this Nerds spot.
Fan Duel
Former football tight end Robert Gronkowski heads up the campaign for gambling agency, Fan Duel.
Universal Pictures – Kung Fu Panda 4
Universal presents the first look at the fourth Kung Fu Panda film.
Disney +
Disney + channels nostalgia in this simple but moving campaign.
Paramount +
Paramount + presents the first look at their new film, Knuckles, featuring Knuckles the Echidna from Sega’s Sonic the Hedgehog series.
Universal Pictures – Monkey Man
Universal Pictures presents the first trailer for new film, Monkey Man.
Homes.com
Schitt’s Creek’s Dan Levy appears in this hilarious, high octane campaign from homes.com
Bass Pro Shops
And the award for understanding their target audience goes to Bass Pro Shops for this fishing equipment campaign.
Foundation To Combat Antisemitism
Foundation to Combat Antisemitism takes a stand against hate in this moving campaign.
Paramount Pictures
Bringing back an old favourite “The Office” gag, Randall Park appears as John Krasinski in this trailer for Paramount’s new film IF.
Verizon
Beyonce was reportedly paid nearly $30 million USD for appearing in this Verizon spot.
Dunkin Donuts
J-Lo and Ben Affleck appear alongside a star studded cast for this hilarious campaign.
NFL
This inspirational NFL ad centres around a young boy from Ghana who dreams of becoming an NFL player.
He Gets Us
This spot questions what if we viewed those we don’t notice, value, or welcome as our neighbours and treated them accordingly?
Pluto TV
This clever spot is a play on the term “couch potato” and highlights the capabilities of Pluto TV.
Universal Pictures – Twisters
Universal presents the first look at epic new disaster film, Twisters.
Temu
This clever animated ad highlights Temu’s low prices with the tag line “shop like a billionaire”.
CeraVe
Michael Cera appears in the “perfect crossover opportunity” with skin care brand CeraVe in this spot.
ETrade
The creepy talking babies are back in this years ETrade campaign.
State Farm
Danny DeVito and Arnold Schwarzenegger appear in this funny spot from State Farm.
Apartments.com
Jeff Goldblum appears in this campaign alongside two giant aliens.
20th Century Studios
20th Century presents the first teaser for Kingdom of the Planet of the Apes.
Do these ads have what it takes to be solidified in history? Check out B&T’s Panel Of Creatives, where we asked some of the best creatives in the business one simple question: what is the greatest Super Bowl ad of all time?
B&T also has a comprehensive breakdown of all the advertising action from yesterdays Super Bowl.
