Today the integration of content management systems and ecommerce platforms is of critical importance in delivering exceptional customer experiences.
Isobar, a global digital marketing agency, has published a white paper to explain how Headless Commerce, an approach to technology architecture, is more important than ever before.
“Headless Commerce: Differentiating Your Approach To Experience Commerce Strategy”, is available to download from Isobar’s website now.
The white paper shares how Headless Commerce is an opportunity for brands, making the argument that the reconfiguration of legacy systems can support the functional, emotional and tangible needs of a customer experience.
It explains how the Headless Commerce approach provides brands with greater control over the UX, giving them a consistent identity across an entire ecosystem of touchpoints, and a foundation to create long-term customer relationships that can deliver sustainable business growth.
Isobar Group Australia CEO Konrad Spilva said, “As a business focused on creatively unlocking the digital potential of our clients, the findings of this White Paper resonate strongly.
“In an increasingly competitive retail landscape, the way we shop continues to evolve and Headless Commerce must be at the core of a brand’s retail strategy to deliver a seamless user-experience and truly capture the consumer’s attention when their intent to purchase is at its highest.
“Brands who are after clear recommendations on how to improve UX through a headless approach, whilst still working with their existing ecommerce infrastructure, should read this paper.”
Isobar Global Chief Technology Officer Vikalp Tandon said, “One of the biggest challenges in the experience economy for brands is to engage consumers at every touchpoint across an ecosystem.
“This goes beyond serving the right content at the right time, it originates in the brand’s technology infrastructure that powers their digital presence.
“The Headless Commerce approach allows brands to deliver a truly customer-centric experience at speed and scale which is key in today’s landscape, and moving forward.”
The white paper provides C-Suite brand leaders an overview of:
- The context behind the emergence of unified commerce experiences
- The opportunities of the Headless Commerce architecture approach
- A Customer Experience Framework
- The limitations of conventional or legacy architecture approaches (Monolithic architecture)
- The opportunity for immersive experiences through rich content approaches
- How Headless Commerce provides brands with a centralised view of customer data
- The requirements of a Headless Commerce strategy & what the future holds
The white paper was authored by Isobar UK head of emerging technologies Mustafa Rashid, and Isobar Global CTO Vikalp Tandon.
To download the white paper, and to learn how Isobar is helping clients grow their businesses, visit Isobar.com.
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]