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Reading: iProspect Wins Royal Automotive Club of Victoria SEO Account
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B&T > Media > iProspect Wins Royal Automotive Club of Victoria SEO Account
Media

iProspect Wins Royal Automotive Club of Victoria SEO Account

Sarah Bamford
Published on: 31st May 2016 at 8:22 AM
Sarah Bamford
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RACV (Royal Automotive Club of Victoria) has appointed iProspect, digital performance marketing company, as its SEO partner in a three year deal, following a competitive pitch.

iProspect will manage the SEO for RACV across their full suite of products and services including Hospitality, Insurance, Breakdown Service, Finance and Travel.

In appointing iProspect, Carolyn Sandiford, general manager, Marketing at RACV said: “The iProspect team was able to prove not only a market leading response but also one that could suitably scale to meet our needs in this space. We were impressed with iProspect’s offer both locally and globally, and felt a general fit with their team.”

Speaking of the win, Dan Kalinski, CEO of iProspect, said: “This win will allow us to create a long term partnership with one of Victoria’s best known brands and deliver best in class SEO services across their breadth of products and services.

“RACV is an extremely well known heritage brand in Australia and to partner with them is a significant win for the agency highlighting the breadth of talent, know-how and SEO expertise we have.”

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By Sarah Bamford
As the Group Communications Manager for Dentsu Aegis Network Australia & New Zealand, Sarah manages the internal and external communications for the company's 20 diverse marketing and communications businesses, ensuring that the ANZ communications strategy is aligned with the Group's global requirements. Before moving into corporate communications, Sarah was an Account Director in PR consulting, developing a strong background in FMCG, lifestyle and property & design. She developed and implemented successful campaigns for clients such as Coles, AGL, Sunbeam, Vitasoy, Triumph, News Limited, Callaway Golf, General Mills (Betty Crocker), Simplot (Bird's Eye), The Royal Mail Hotel, Pan Urban and ANZ. Sarah holds a Bachelor of Arts from The University of Melbourne, a Graduate Diploma in Public Relations from RMIT and is a member of the Public Relations Institute of Australia (PRIA).

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