RACV (Royal Automotive Club of Victoria) has appointed iProspect, digital performance marketing company, as its SEO partner in a three year deal, following a competitive pitch.

iProspect will manage the SEO for RACV across their full suite of products and services including Hospitality, Insurance, Breakdown Service, Finance and Travel.

In appointing iProspect, Carolyn Sandiford, general manager, Marketing at RACV said: “The iProspect team was able to prove not only a market leading response but also one that could suitably scale to meet our needs in this space. We were impressed with iProspect’s offer both locally and globally, and felt a general fit with their team.”

Speaking of the win, Dan Kalinski, CEO of iProspect, said: “This win will allow us to create a long term partnership with one of Victoria’s best known brands and deliver best in class SEO services across their breadth of products and services.

“RACV is an extremely well known heritage brand in Australia and to partner with them is a significant win for the agency highlighting the breadth of talent, know-how and SEO expertise we have.”