Dentsu Aegis Network-owned performance marketing agency iProspect Australia has been recognised on the international stage, winning the Best Content Strategy category at the Content Marketing Institute’s 2017 Content Marketing Awards.
The agency took out the award for its data-led content marketing solution for Starwood Hotels (now Marriott), executed across the Asia-Pacific market.
iProspect has also been named as a finalist for Agency of the Year, to be announced at a live awards ceremony during Content Marketing World in September.
This year’s judges reviewed more than 1,100 entries to choose the best in content marketing excellence, including all aspects of content marketing, from strategy to distribution, editorial and design.
Dan Kalinski, CEO of iProspect Australia and New Zealand, said: “The rise of mobile fundamentally changed the way in which today’s consumers engage with media, not least in Australia and Asia, where mobile penetration remains one of the highest in the world.
“As a performance agency, it was only natural that we embrace content as the new frontier of data-led customer acquisition. We’re grateful and honoured to be recognised for our work by such an esteemed global forum.”
David Spall, national head of content, at Dentsu Aegis Network Asia Pacific, added: “With the saturation of content and branded messaging online, it’s becoming increasingly difficult for brands to find new ways to engage their audience in authentic ways that elicit action. Consumers rule the roost and expect a minimum experience when they interact with brands.
“For marketers, there’s no room for guesswork – it’s critical to look towards the data to understand what makes people tick, and how we can leverage this intel to create great content that reaches people at the right time.
“The CMA accolade is the Holy Grail of content awards, and is testament not only to the talented team behind the work, but to the user-centric approach to experience-based marketing at iProspect.”
See the full list of winners of the Content Marketing Awards here.
Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]
AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]
Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]
To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]
Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]
Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]
PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]