Dentsu Aegis Network-owned performance marketing agency iProspect Australia has been recognised on the international stage, winning the Best Content Strategy category at the Content Marketing Institute’s 2017 Content Marketing Awards.
The agency took out the award for its data-led content marketing solution for Starwood Hotels (now Marriott), executed across the Asia-Pacific market.
iProspect has also been named as a finalist for Agency of the Year, to be announced at a live awards ceremony during Content Marketing World in September.
This year’s judges reviewed more than 1,100 entries to choose the best in content marketing excellence, including all aspects of content marketing, from strategy to distribution, editorial and design.
Dan Kalinski, CEO of iProspect Australia and New Zealand, said: “The rise of mobile fundamentally changed the way in which today’s consumers engage with media, not least in Australia and Asia, where mobile penetration remains one of the highest in the world.
“As a performance agency, it was only natural that we embrace content as the new frontier of data-led customer acquisition. We’re grateful and honoured to be recognised for our work by such an esteemed global forum.”
David Spall, national head of content, at Dentsu Aegis Network Asia Pacific, added: “With the saturation of content and branded messaging online, it’s becoming increasingly difficult for brands to find new ways to engage their audience in authentic ways that elicit action. Consumers rule the roost and expect a minimum experience when they interact with brands.
“For marketers, there’s no room for guesswork – it’s critical to look towards the data to understand what makes people tick, and how we can leverage this intel to create great content that reaches people at the right time.
“The CMA accolade is the Holy Grail of content awards, and is testament not only to the talented team behind the work, but to the user-centric approach to experience-based marketing at iProspect.”