B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • NRL
  • Anthony Albanese
  • WPP
  • State of Origin
  • Thinkerbell
  • AI
  • Channel 10
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: iProspect Appoints New GM of Products & Services
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > iProspect Appoints New GM of Products & Services
Media

iProspect Appoints New GM of Products & Services

Jane Hutton
Published on: 15th September 2014 at 9:22 AM
Jane Hutton
Share
2 Min Read
SHARE

Digital performance marketing company, iProspect, has appointed Mark Byrne to the newly created role of general manager of products and services.

Working across iProspect’s Sydney and Melbourne offices, Mark will be responsible for product leadership, innovation, new business and integration with other Dentsu Aegis Network businesses.

Mark joins iProspect Australia from the UK, where he worked in both client and agency side roles, including five years with iProspect London working with clients such as American Express, Burberry, Dell, Diageo, GM, P&G, Sony and Virgin Media.

Dan Kalinski, iProspect’s National Managing Director said, “Mark comes to us with the highest recommendation from our UK team and he is known for his great track record of new business development and innovation.  We are really looking forward to having him on board to lead our innovation of products and services in the performance marketing space.”

Speaking of his appointment Mark said, “I’m delighted to be joining Dan and the team, and driving the development of all our products and services across the Australian offices.  I’ve already been really impressed with some of the work that the team is doing, particularly around customer relationship management and first party data, as well as content and conversion rate optimisation.”

“It’s a really interesting time in digital media, where we’re finally starting to see truly integrated campaigns that have consumer behaviour at their heart. A big part of my role will be driving the strategic direction of all of our products, ensuring this integration and innovation is front and centre of everything we do.”

Steak and iProspect merged in July this year, making iProspect one of the biggest digital performance businesses in Australia with over 70 staff nationally.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 3AW, Instagram ads, Spotify
Share
By Jane Hutton
I'm a PR and communications practitioner, specialising in corporate and internal communications, and with experience spanning major consumer brands. I love helping businesses succeed through clear, effective communications with media, staff, and other stakeholders. I'm the co-founder of Miss Collective, a business dedicated to empowering personal success through inspiration, education and creation. It incorporates the Melbourne chapter of SheSays, a global networking and support group for women working in marketing. We run events, networking opportunities, mentoring programs and more - further details to come in the next few months. Being organised is a particular passion of mine and it needs to be, being household CEO and managing the schedules of two little people along with working at Dentsu Aegis Network and having a life of my own.

Latest News

Relo & VideoAmp Kick Off A New Era Of Sports Measurement With Total Sports Performance
19/06/2025
Landor To Rebrand Australian War Memorial & Australian Agricultural Company In New Business Spree
19/06/2025
TV Ratings (18/06/2025): QLD Keep The Series Alive With Gutsy Two Point Victory
19/06/2025
VML Pours Out Silver With Legacy Lager As Aussies Claim Three More Cannes Lions
19/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?