iProspect Appoints New GM of Products & Services

iProspect Appoints New GM of Products & Services
SHARE
THIS



Digital performance marketing company, iProspect, has appointed Mark Byrne to the newly created role of general manager of products and services.

Working across iProspect’s Sydney and Melbourne offices, Mark will be responsible for product leadership, innovation, new business and integration with other Dentsu Aegis Network businesses.

Mark joins iProspect Australia from the UK, where he worked in both client and agency side roles, including five years with iProspect London working with clients such as American Express, Burberry, Dell, Diageo, GM, P&G, Sony and Virgin Media.

Dan Kalinski, iProspect’s National Managing Director said, “Mark comes to us with the highest recommendation from our UK team and he is known for his great track record of new business development and innovation.  We are really looking forward to having him on board to lead our innovation of products and services in the performance marketing space.”

Speaking of his appointment Mark said, “I’m delighted to be joining Dan and the team, and driving the development of all our products and services across the Australian offices.  I’ve already been really impressed with some of the work that the team is doing, particularly around customer relationship management and first party data, as well as content and conversion rate optimisation.”

“It’s a really interesting time in digital media, where we’re finally starting to see truly integrated campaigns that have consumer behaviour at their heart. A big part of my role will be driving the strategic direction of all of our products, ensuring this integration and innovation is front and centre of everything we do.”

Steak and iProspect merged in July this year, making iProspect one of the biggest digital performance businesses in Australia with over 70 staff nationally.

Please login with linkedin to comment

3AW Found Instagram ads Spotify

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]