Programmatic marketing platform Rocketfuel has announced Cadreon has selected its programmatic marketing platform to enhance IPG Mediabrands’ Audience Measurement Platform (AMP).

This helps to further build AMP’s audience segments and to analyze audience avails, with offline data match, linking offline data and first-party CRM data with online cookie data.

In selecting Rocket Fuel, IPG Mediabrands’ AMP will make offline data visible and actionable for clients and offer them the ability to programmatically target prospects and customers across any addressable channel.

IPG Mediabrands will benefit from access to Rocket Fuel’s full suite of digital campaign management tools: including expanded self-service, individual-level consumer targeting, and the ability to centralize and activate customer data from a variety of sources. This will allow IPG Mediabrands’ clients to programmatically target consumers and prospects more efficiently across addressable paid and owned marketing channels.

“Cadreon are well recognised as one of the most established and innovate trading desks in Australia, so we are excited to be partnering with them as they continue to push the boundaries of data-driven marketing,” said JJ Eastwood, managing director, RocketFuel Australia. 

“Cadreon Australia will be introducing these new capabilities internally and to our clients,” said managing director Jessica White. “This new level of partnership with Rocket Fuel brings us new capabilities and accuracy in targeting our audiences across a full array of digital channels, including addressable paid and owned platforms.”