The Association for Data-driven Marketing and Advertising (ADMA), along with 16 global experts, will deliver powerful insights into how some companies are finding competitive advantage with data.
The places to be for Data Day 2015 are Sydney (Sofitel Wentworth Hotel, 24 March) and Melbourne (Crown Promenade, 26 March).
“A lot of brands are now capturing customer data, generating it and storing that data really well. But they aren’t using it to its full potential. They need to do more with the data to get a true understanding of their customers and the insights they need to create better customer engagement and experiences. At our 11th annual Data Day, we’ll be bringing global speakers from top brands already at that next level to show how it’s done,” said Jodie Sangster, ADMA CEO.
At Data Day, delegates will learn how to find real insights from their data to create deeper customer relationships; how to influence behaviour in real time; and how to manage data talent and integrate it within the organisation. Keynotes and stream speakers include the following:
Using case studies from Kellogg Company, Kraft, P&G and Johnson & Johnson, Jothi Periasamy, Chief Data Scientist, Harvard Innovation Lab (USA), will talk about important analytics tactics to help delegates build seamless customer experiences.
Be one of the first to hear Kellogg’s data strategy from Aaron Fetters, Director, Insights and Analytics Solutions Center, Kellogg Company (USA). Aaron will talk about how the company’s North American arm is putting data at the centre of everything they do to drive production innovation and actionable data programs.
Daniel Kerzner, Vice President-Marketing, Starwood Hotels and Resorts (Belgium) represents the company behind what is arguably the best hotel loyalty program in the world and data has been the key. Danielwill talk about ‘delivering personalised customer experiences with simplified omni-channel data,’ looking at how to effectively leverage social media data to understand what customers really want and to create ‘loyalty beyond reason.’
Leto Bank is one of the first financial institutions worldwide to combine risk management and CRM to better match their clients with offers and Pavel Tulubyev, Head of CRM at Leto Bank will reveal this strategy. This unique perspective from the Russian banking system will challenge conventional thinking about the customer experience in-person and online.
Peter Hubert, Head of Insights-APAC, LinkedIn (Singapore), will be presenting in the data outlook conference stream about how LinkedIn is empowering its leaders in analytics with its very successful LinkedIn University program, the first of its kind.
There are four conference streams this year with local and international speakers talking about data-driven content marketing, data strategy, data activation and data outlook. Other brands include HelloFresh, taste.com.au, eBay, Nine Live, Woolworths, Qantas Loyalty and Google. The full program is available at www.admadataday.com.au