Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire.
The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and international guests.
InterContinental Perth City Centre will be the sixth InterContinental hotel in Australia, and the first in Western Australia.
Bonfire has already started working with InterContinental Perth City Centre to develop digital campaigns designed to help it reach and target its desired audiences, and promote its brand online.
“As a regular business traveller, I appreciate well managed and luxurious hotel experiences, which is why it’s great to see InterContinental bringing their premium hotel brand to Perth,” Bonfire CEO Clay Cook said.