Interbrand Finds New CEO Internally

A lone business executive looking out of the window in a boardroom
SHARE
THIS



Interbrand Worldwide is pleased to announce the appointment of Kieren Cooney to one of the Group’s most coveted roles, CEO, Interbrand Australia.

Interbrand and DDB Group Australia and New Zealand Chairman, Marty O’Halloran commented, “Mid last year Kieren joined DDB as our group managing director in Sydney.  During this time his people leadership, business acumen and customer focus have been invaluable to all levels of the business. As a transformational leader, he has made a huge impact not least within our Telstra business. Very quickly we realised who would be best suited to take Interbrand to the next level in Australia.

“With 20 years experience working at the forefront of some of the region’s most dynamic organisations as a highly successful business leader, Kieren is the perfect fit for Interbrand. He is a formidable leader and his experience and passion for brand, strategy and innovation will unquestionably lead Interbrand into a period of renewed growth. Kieren will play a key role in the broader DDB Group Executive leadership team and continue to lead the Telstra business,” O’Halloran added.

KC

Prior to joining DDB Group last year, Cooney held senior executive positions at Telecom New Zealand, Leading Edge, Vodafone and NBN Co.

Cooney commented, “Interbrand has a deservedly impressive reputation across the globe as the world’s leading strategic brand consultancy with some of the most innovative work being led out of Australia. I’m very excited to be joining Interbrand at a moment in time when what we do has never been more relevant or valuable.

“Technology has changed the way we live and work.  In order to stay relevant and competitive businesses need to keep in lockstep with their customers’ lives. Clearly this isn’t news in itself – every successful business we partner has some form of significant transformation initiative or strategy happening right now.

“However, organisations that are setting the standard are doing things differently. They recognise their success will not come from transforming themselves around technology or processes – but rather from pivoting their transformation around the changing needs of today’s customers, and using technology and process as tools to bring these changes to life. This is at the heart of what Interbrand does better than anyone else – partnering organisations to transform their businesses and brands around today’s customers’ changing world,” Cooney concluded.

Jez Frampton, global CEO Interbrand adds, “I am delighted to have someone of Kieren’s calibre leading one of our most prestigious offices. Interbrand Australia has always been at the forefront of the brand experience evolution and it continues to produce work that not only breaks boundaries in Australia but on the Global stage. Kieren is perfect to take this to the next level and I look forward to working with him on the next phase of Interband Australia.”

Cooney will commence his new role effective immediately.

Please login with linkedin to comment

Cadreon Instagram ads McCann Sydney

Latest News

Mark Zuckerberg, chief executive officer of Facebook Inc., listens as Narendra Modi, India's prime minister, not pictured, speaks during a town hall meeting at Facebook headquarters in Menlo Park, California, U.S., on Sunday, Sept. 27, 2015. Prime Minister Modi plans on connecting 600,000 villages across India using fiber optic cable as part of his
  • Technology

“No F*cking Way!”: Pink Floyd Frontman Refused To Give Mark Zuckerberg Rights To Song

Roger Waters, co-founder of Pink Floyd, said he refused to give Mark Zuckerberg the rights to use hit song Another Brick in the Wall (Part Two). Waters was speaking at a pro-Julian Assange event when he said that he had been offered a “huge, huge amount of money” for the use of the 1979 hit […]

by B&T Magazine

B&T Magazine
Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign
  • Campaigns

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign

Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins
  • Marketing

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins

Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]

Xandr Launches New Guide Exploring The Future Of Identity
  • Advertising
  • Technology

Xandr Launches New Guide Exploring The Future Of Identity

Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client
  • Marketing

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client

Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign
  • Campaigns
  • Marketing

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign

Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]