Integral Ad Science And AOL Expand Relationship With Host Of New Projects

Integral Ad Science And AOL Expand Relationship With Host Of New Projects
SHARE
THIS



Integral Ad Science (IAS), the technology and data company that lets the advertising industry effectively influence consumers, today announced that AOL has integrated IAS video viewability pre-bid targeting into the ONE by AOL platform.

Today’s announcement expands the two-year old relationship between the companies and underscores their commitment to ensuring that advertisers and publishers have the tools required to most effectively target their video ad campaigns. The IAS performance-matching video viewability targeting allows advertisers to select, and achieve, viewability thresholds at 40 per cent+, 50 per cent+, 60 per cent+, and 70 per cent+.

“At AOL, we are firmly committed to raising the quality of content and ad experiences by providing advertisers and publishers the tools to create greater intelligence, transparency, and control,” said Tim Mahlman, president, AOL Platforms.

“Integrating with trusted partners like Integral Ad Science helps us do just that. Today marks an important step in a two-year integration with IAS, and we’re proud to now offer their full suite of brand safety, anti-fraud, and viewability tools across video and display.”

An open, multi-channel programmatic platform, ONE by AOL delivers a holistic view of marketing spend and performance across all screens, a powerful capability in today’s advertising ecosystem. When customers pair ONE by AOL with IAS’s proprietary technology, they can efficiently and seamlessly purchase viewable, fraud-free advertisements and get MRC-accredited viewability reporting across their display and video campaigns.

As advertisers grapple with finding and targeting the right audience on the right device, and ensuring campaigns are actually being viewed, this partnership provides them with the tools to utilise campaign data in a more meaningful way.

The companies began their relationship in 2014 when AOL integrated IAS ad fraud detection capabilities. When AOL launched the ONE by AOL platform last year, IAS became one of its original partners, providing the industry’s most robust capabilities on the platform.

“IAS analyses billions of media quality metrics each day to ensure we’re providing our partners with the most accurate information, enabling them to supply the best campaign analysis to their clients,” said Scott Knoll, CEO at IAS.

“This expanded relationship with AOL addresses the massive industry demand for solutions that go beyond simply ensuring that ads are viewable, to instead ensuring that ads are viewed by the appropriate audience on the right device.”

Please login with linkedin to comment

einsights

Latest News

Change Your Plans. Your Audience Already Did
  • Opinion

Change Your Plans. Your Audience Already Did

Is it too early to start planning your holiday campaigns? Definitely not, argues Pinterest CMO Andréa Mallard in this piece. Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach […]

Opinion

by B&T Magazine

B&T Magazine
The Key To Understanding Your Competitors
  • Opinion

The Key To Understanding Your Competitors

Do you love to prank call your competitors in a phoney Turkmenistan accent? Well, there's some top tips here for you.

Opinion

by B&T Magazine

B&T Magazine
Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.