InSkin Media And Sticky Research Proves Good News For Hasbro

InSkin Media And Sticky Research Proves Good News For Hasbro
SHARE
THIS



High-impact online ad solutions company InSkin Media today released results of its first Australian consumer study for Hasbro, showing recall and likeability results far above industry benchmarks.

Conducted by visual engagement optimisation specialists, Sticky, the research shows Hasbro’s ‘Monopoly: World Edition’ digital campaign outperforming industry benchmarks in metrics such as recall, likeability, opinion and purchase intent.

The results come as InSkin and Sticky extend their longstanding UK research agreement into the Australian market. Aimed at boosting InSkin’s Australian service offering with enhanced insights and accountability, Hasbro’s effectiveness study is the first of numerous client research programs slated for the next 12 months.

Comprising eye-tracking heat-maps and a consumer sentiment survey, the study found InSkin’s PageSkin Plus format boosted Hasbro’s recall to a value 30 per cent above industry standards, while also increasing positive opinion of the Hasbro brand by an aggregated 11.8 per cent.

Crucially, positive purchase intent for Monopoly: World Edition scored an aggregated 7.8 per cent higher than industry benchmarks.

Of the InSkin ad format itself, consumers reported an aggregated 13.3 per cent uplift in ‘likeability’ towards the PageSkin Plus offering over standard digital benchmarks.

InSkin GM Matt Newcomb said that while the study is a first for the Australian market, the positive results align with previous metrics from the UK.

“We’re delighted to be extending our successful UK research partnership with Sticky into the Australian market and anticipate more great results in the next 12 months,” he said.

“We’re increasingly seeing a desire for more innovative and considered online ad formats, from consumers, publishers and our clients respectively. Hasbro have a great reputation for innovative marketing, and we’re thrilled to be producing great results for them in the online space.”

Running on InSkin’s premium publisher network, the Monopoly: World Edition campaign targeted mothers and grocery buyers across lifestyle, fashion and entertainment publications, driving awareness of the new board game leading into the 2015 festive season.

Josh Roach from OMD says the research results indicate not only a well-designed media strategy from InSkin, but speak to the enduring appeal of the Monopoly franchise.

“The new-year holiday period is a time for family activities and Monopoly: World Edition is new twist on a legendary family favourite. The addition of Sydney on the game board speaks to the brand’s dedication to the Australian market, and we’re delighted to see the Australian audience responding so positively in this research,” Roach said.

“Hasbro and OMD have an ongoing focus on innovative and enjoyable marketing campaigns, and we consider InSkin’s digital ad formats a great platform for keeping our brands fresh and engaging.”

Please login with linkedin to comment

Brochures Metro Trains Melbourne

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]