Influencer Marketing Start-Up VAMP Kicks Off In Australia

Influencer Marketing Start-Up VAMP Kicks Off In Australia

Digital influencer marketing start-up, Visual Amplifiers (VAMP) has launched in Australia as marketers continue to increase their focus and spend on social media as the holiday and summer season kicks-off.

According to Saleforce’s 2015 State of Marketing report, 85 per cent of marketers in Australia were planning to increase or maintain spend this year, with an increased spending focus on mobile applications and social media.

With the summer and holiday season now underway, brands are expected to kick-off their summer campaigns with a strong focus on leveraging social influencing to increase their reach and engagement in a more authentic way.

Marketwired’s most recent survey “Are You a #ContentMachine?” (9/12/15) showed 61 per cent of PR and marketing professionals were using influencers and brand advocates to help amplify their content, reach new audiences and increase engagement.

VAMP provides a single end-to-end solution to brands from recruiting, product distribution and talent payment. VAMP-recruited Instagram talent produce high quality, custom content, designed to increase exposure and reach of the brand through mass aggregation of talent audiences.

Founder, Aaron Brooks

Founder, Aaron Brooks

According to VAMP founder, Aaron Brooks, brands are now looking for more authentic and effective ways to reach potential customers.

“Channels such as Instagram allow for creativity and variety in the content produced by influencers when they feel passionately about the product,” Brooks said.

“This is not just about brands buying exposure but also the creativity that comes from the influencer. The talent creatively represents the product to make it more relatable and approachable for the talent’s audience.”

VAMP’s business model is built around technology, identifying the right talent for each campaign and developing a platform to manage and assist talent with their own brand as entrepreneurs going forward.

VAMP has already worked on a number of campaigns with brands including Uniqlo, ASOS, Toby’s Estate, The Horse and General Pants.

According to Toby’s Estate communications manager Meredith Young, working with social talent had led to the creation of very unique content that would typically be produced in house, with the difference that this content was tailored to talent’s audience.

“The imagery that has come out of this campaign is spectacular and it is great to be aligned with social talent who has a natural affinity to the brand, which has given this campaign another layer of authenticity,” Young said.

 




Please login with linkedin to comment

dentsu japan Global Exchange mobile location data RTB

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]