Marketing technology player Impact Radius has announced it has rebranded to ‘Impact’ and unveiled a new unified platform.
The new platform is designed to help marketers stop ad fraud, make decisions confidently, create new performance partnerships, and grow their business globally.
As part of the rebrand, the company has integrated its three solutions: Forensiq (acquired in 2016), Altitude (formerly ClearSaleing and media manager, acquired in 2015), and Radius (formerly Impact Radius and partner manager) into one natively integrated marketing platform.
Powered by machine learning, Forensiq offers a sophisticated, multi-channel fraud detection solution with a particular focus on advanced mobile fraud detection techniques, including device hijacking detection and user behaviour clustering analysis to ensure marketers are protected in the fast-growing mobile channel.
Altitude is a marketer’s trusted system of record for tracking, ingesting, cleansing, normalising, and enhancing all cross-channel marketing data.
Marketers rely on Radius to create new and direct performance partnerships, including traditional affiliates, influencers, and strategic business development partnerships. Radius simplifies the discovery, contracting, tracking, reporting, and payment processing, so partnership managers can focus on optimising each relationship for growth and ROI.
Impact CEO David Yovanno said the new platform is designed to help marketers execute and improve their paid marketing and media strategies through more simplified, scalable, efficient, and effective technology.
“Answering brands’ demands for simplification, transparency, performance, and trust across their paid marketing and media spend, Impact is proud to be first-to-market with a natively integrated core marketing suite of this kind,” he said.
“For example, we are the first to be able to identify and cleanse fraud before measurement, and to apply marketing intelligence and algorithmic attribution to inform optimal investments in advertising and commission payments to performance partnerships.
“Impact is committed to building disruptive, customer-driven technologies that make marketing easier and more effective, while giving brands the confidence they need to scale their business growth through marketing.”
Seven’s CEO James Warburton has shed light on the exorbitant costs that local TV networks have to pay to feature on smart TVs. Speaking in front of the Environment and Communications Legislation Committee today, Warburton said that creating and updating the software to appear on each different app, costs around $1 million. This equates to […]
To celebrate 15 years in business, GRG is announcing a suite of strategic leadership appointments and unveiling its bold vision for the future, highlighting the company’s evolution into a fully integrated collective agency and launching innovative service offerings. Left to Right – Phil Tan, Jacqueline Balsamo, Bosco Anthony General Manager for GRG, Jacqueline Balsamo has […]
The NRL has officially landed in the United States, with all four teams firmly on American soil and an iconic OOH installation unveiled in New York’s Times Square this morning. The installation uses LED screens to project a giant Steeden football spinning on its axis in the heart of Times Square. Behind the ball, a […]
From reef excursions to VIP marketer dinners and big brand activations such as Samsung Haus, the eagerly anticipated Cannes in Cairns Extras have been revealed. Secure your Cannes in Cairns tickets now! Attendees at this year’s Cannes in Cairns, presented by Pinterest, are in for a treat as the extras are back — bigger and […]
If anyone is a fan of drama then we recommend you head over to the Parliament of Australia website where a heated battle is ensuing between FTA television and streaming platforms. FTA television networks including ABC, SBS, Seven, Nine, and Network 10 are appearing before the Environment and Communications Legislation Committee today, to argue that […]
Congratulations Olivia Styles, digital media specialist at Dominos for taking out the top prize in last weeks quiz! Do you have what it takes to win this week? It’s been all Taylor Swift all week but have you been paying attention to everything else? Try your luck below for your chance to win! Got 100%? […]
Pinterest has launched a new global B2B campaign, “The P is for Performance” talking up its ability to perform at both ends of the marketing funnel. “Pinterest has always been great at the upper funnel, where we reach people earlier in their purchase journeys, but the new-era Pinterest is also a lower funnel champion for […]
Everything has changed with NRMA patrol vans this weekend with roadside assistance ready to help concert goers and their getaway car. Australians heading to the Eras Tour this weekend to see Taylor Swift can feel closure knowing that fearless NRMA patrols will be at Olympic Park on their white horse to assist in style with […]
Livewire, the global gaming marketing and gametech company, has signed an exclusive deal with Discord marketing specialist Wildfire to sell its inventory on the community-driven communications platform. The partnership with Wildfire, signed in early February, enables Livewire to reach Discord’s communities of superfans and target gamers where they choose to meet and engage. The deal […]
TEAM LEWIS has achieved a new milestone in philanthropic funding. It has now supported over 1,500 community causes around the world. In the past three years, the initiative has channelled millions of pounds in cash, donated time and resources. Every year, the unique scheme incentivises colleagues to donate £1,000 of company cash to a community […]
NFL legend Travis Kelce has touched down in Sydney and has been welcomed to the team at Tooheys with a cheeky message via Thinkerbell. The NFL player made global headlines this month as part of the Kansas City Chiefs’ victory at the Super Bowl in Las Vegas. Many Aussies’ social feeds have since filled up […]
Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]
DDB Group Melbourne has today announced exciting changes to its creative team with the promotion of Becky Morriss to creative director and new hire Sarah Tonner as creative services & traffic manager. Lead Image: Becky Morriss & Sarah Tonner Recently celebrating her 11 years with DDB, Becky began her career as a designer, evolving into […]
Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]