Marketing technology player Impact Radius has announced it has rebranded to ‘Impact’ and unveiled a new unified platform.
The new platform is designed to help marketers stop ad fraud, make decisions confidently, create new performance partnerships, and grow their business globally.
As part of the rebrand, the company has integrated its three solutions: Forensiq (acquired in 2016), Altitude (formerly ClearSaleing and media manager, acquired in 2015), and Radius (formerly Impact Radius and partner manager) into one natively integrated marketing platform.
Powered by machine learning, Forensiq offers a sophisticated, multi-channel fraud detection solution with a particular focus on advanced mobile fraud detection techniques, including device hijacking detection and user behaviour clustering analysis to ensure marketers are protected in the fast-growing mobile channel.
Altitude is a marketer’s trusted system of record for tracking, ingesting, cleansing, normalising, and enhancing all cross-channel marketing data.
Marketers rely on Radius to create new and direct performance partnerships, including traditional affiliates, influencers, and strategic business development partnerships. Radius simplifies the discovery, contracting, tracking, reporting, and payment processing, so partnership managers can focus on optimising each relationship for growth and ROI.
Impact CEO David Yovanno said the new platform is designed to help marketers execute and improve their paid marketing and media strategies through more simplified, scalable, efficient, and effective technology.
“Answering brands’ demands for simplification, transparency, performance, and trust across their paid marketing and media spend, Impact is proud to be first-to-market with a natively integrated core marketing suite of this kind,” he said.
“For example, we are the first to be able to identify and cleanse fraud before measurement, and to apply marketing intelligence and algorithmic attribution to inform optimal investments in advertising and commission payments to performance partnerships.