Imagination Inspired By Our City of Colour For World-Famous 2015 Sydney New Year’s Eve

Imagination Inspired By Our City of Colour For World-Famous 2015 Sydney New Year’s Eve
SHARE
THIS



The City of Sydney has announced its creative line-up for 2015 Sydney New Year’s Eve, including a new look and theme for Australia’s largest public event, conceived by creative agency, Imagination.

The Sydney Harbour Bridge will be the focal point of this year’s celebrations, while the new ‘City of Colour’ theme will showcase Sydney’s colours, diversity and young talent.

The ‘City of Colour’ theme and logo harnesses local flora, fauna and the stunning harbour itself as creative inspiration for the world’s most-loved New Year’s Eve celebration.

The Sydney Harbour Bridge itself is this year’s ‘Bridge Effect’. The famous landmark will see an extra 2,400 fireworks launched from its coat-hanger structure this year to create the largest Sydney Harbour Bridge pyrotechnic display ever. Combining with lighting effects, and full-height projections on the eastern face of the Harbour Bridge pylons, 2015’s effects are set to be the most impressive yet.

Building on its commitment to nurturing local creative talent, City of Sydney has offered the bridge pylons as a creative canvas to up-and-coming artists, Romance Was Born and Province Studios – both graduates of the City of Sydney’s ‘Creative Spaces’ program.

In addition to full creative responsibilities for 2015 Sydney New Year’s Eve, Imagination has worked closely with Telstra and the City of Sydney to offer innovative 360 degree online video footage of the event and a dedicated App. The App will allow users to stream the fireworks on-the-go, provide tips on good vantage points and offer a free SMS service to bundle and send New Year’s texts just as the clock hits midnight.

As Imagination enters its fifth year as creative agency behind Sydney New Year’s Eve, director Heath Campanaro said continuing to raise the bar in 2015 was essential to showcasing Australia as a global seat of innovation.

“Iconic events always present exciting cultural opportunities, and even for something as internationally treasured as Sydney New Year’s Eve, local expertise remains key to creating an experience that reflects the vibrant and unique culture Sydney is famous for,” he said.

“This year’s emphasis on young local talent has seen fashion designers Romance Was Born and graphic designers Province Studios working on a number of pieces of creative content for the night. It’s also given Imagination a chance to show off one of our youngest creatives, with designer Madeline Chew Lee being instrumental in the vision and realisation of this year’s creative approach.”

“Additionally, our work with Telstra on the live online streaming and App points to the innovative technology that forms the basis of Imagination’s approach.”

One million people are expected to watch Sydney New Year’s Eve around the harbour this year and more than a billion will be watching from home around the world.

Please login with linkedin to comment

Influencer Marketing

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]

Opinion

by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]