Animal rights group PETA is challenging Aussies to go vegan in a cheeky video that showcases the positive effects of giving up animal products.
The ad shows the domino effect of people ditching meat, eggs, and dairy after being suddenly inspired by a host of experiences – ranging from eating a coworker’s stolen (and delicious) vegan lunch to hearing gossip that someone’s now-vegan hubby has gotten a lot better at the “horizontal tango”.
“Choosing to upgrade your diet by going vegan sparks a positive chain reaction,” says PETA Senior Communications Advisor Emily Rice. “Once you discover how delicious, healthy, planet-friendly – and, of course, kind to animals – vegan upgrades are, you’ll wonder why you didn’t go vegan sooner.”Around 2 percent of Australians are vegan, including many former sceptics.
In addition to sparing nearly 200 animals every year daily suffering and a terrifying death, each person who ditches meat, eggs, and dairy shrinks their carbon footprint and their risk of developing cancer, heart disease, diabetes, and other diseases.
Going vegan also helps combat the spread of deadly viruses: SARS, swine flu, bird flu, and COVID-19 all stemmed from confining and killing animals for food.
PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview.