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Reading: ‘I’ll Never Go Vegan,’ – PETA Bets You Will
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B&T > Campaigns > ‘I’ll Never Go Vegan,’ – PETA Bets You Will
Campaigns

‘I’ll Never Go Vegan,’ – PETA Bets You Will

Sofia Geraghty
Published on: 11th January 2023 at 11:49 AM
Sofia Geraghty
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Animal rights group PETA is challenging Aussies to go vegan in a cheeky video that showcases the positive effects of giving up animal products.  

The ad shows the domino effect of people ditching meat, eggs, and dairy after being suddenly inspired by a host of experiences – ranging from eating a coworker’s stolen (and delicious) vegan lunch to hearing gossip that someone’s now-vegan hubby has gotten a lot better at the “horizontal tango”.

“Choosing to upgrade your diet by going vegan sparks a positive chain reaction,” says PETA Senior Communications Advisor Emily Rice. “Once you discover how delicious, healthy, planet-friendly – and, of course, kind to animals – vegan upgrades are, you’ll wonder why you didn’t go vegan sooner.”Around 2 percent of Australians are vegan, including many former sceptics.

In addition to sparing nearly 200 animals every year daily suffering and a terrifying death, each person who ditches meat, eggs, and dairy shrinks their carbon footprint and their risk of developing cancer, heart disease, diabetes, and other diseases.

Going vegan also helps combat the spread of deadly viruses: SARS, swine flu, bird flu, and COVID-19 all stemmed from confining and killing animals for food.

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview.

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TAGGED: PETA, Vegan
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Sofia Geraghty
By Sofia Geraghty
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Sofia is an award-winning B2B journalist with experience in investigative journalism and TV presenting. She worked as a journalist at the UK’s leading insurance publication before moving to TV presenting within financial services. She is passionate about equality and female empowerment and was awarded an industry-wide broadcast media award (and was shortlisted for another) for her work in promoting diversity within the insurance industry.

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