IKEA Australia Celebrates The Everyday In New Monkeys Campaign

IKEA Australia Celebrates The Everyday In New Monkeys Campaign

Inspiring Australians to rediscover the fun and happiness in everyday life at home, IKEA Australia has released its new Autumn campaign under the brand platform, ‘The Best Day is the Everyday’ to encourage customers into stores this season.

Directed by Jonny & Will at Blinkink, the campaign is narrated by Swedish actress Lena Endre. It will broadcast across TV, cinema and online and will be supported by IKEA owned channels.

The Monkeys Co-founder and chief creative officer, Scott Nowell, says: “Helping Australians rediscover the happiness in everyday life at home, the latest campaign for IKEA introduces a host of new colourful characters who tell the story around the distinctive IKEA products in an energetic and memorable way.”

IKEA Australia national marketing manager Kristin Bengtsson says: “Bringing a sense of warmth to this season’s IKEA campaign, the spot features a set of endearing yet playful product heroes that encourage us to reconsider how we celebrate the happiness to be had in the everyday, inspiring us to be more conscious and look at the familiar differently.”




Client: IKEA Australia

National Marketing Manager: Kristin Bengtsson

National External Communications & Media Manager: Peter Moore

Marketing Communications Specialist: Joanna Roberts

Interior Design Leader: Christine Gough

Interior Design Leader: Melissa McInnes


Agency: The Monkeys

Chief Creative Officer: Scott Nowell

Creative Director: Barb Humphries

Senior Copywriters: Tim Pashen & James Harvey

Group Content Director: Humphrey Taylor

Senior Content Director: Kelly Howard

Senior Content Manager: Lauren Shelley

Head of Planning: Michael Hogg

Planner: Charlotte Marshall

Head of TV: Thea Carone

Senior Producer: Penny Brown


Media Agency: Mindshare


Production House: Blink Ink & FINCH

Director: Jonny & Will

Executive Producer: Bart Yates & Corey Esse

Producer: Kev Harwood

Line Producer: Marge McInnes

Production Manager: Daisy Bray

Storyboard Artist: Jamie Coe

Model Maker/Puppeteer: Alexander Berchert

Set/Layout Design: Arthur de Borman

DOP: Lachlan Milne

Puppeteers: Jonny & Will and Alexander Berchert


Edit House: The Editors

Senior Producer: Daniel Fry

Editor: Ryan Boucher


VFX: Finch Post

VFX Producer: Hazel Gibson

Head of VFX: Andy Timms

On-Set VFX Supervisor: Quade Biddle

VFX Artist: Jonte Wendt

Grade: Tristan La Fontaine


Sound House: Song Zu

Sound Designer: Abby Sie

Music Composition: Ramesh Sathiah

Executive Producer: Katrina Aquilia

Music Licensing: Level Two

Track: Boyfriend, Confidence Man

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