IE Digital, the innovation and experience company, has appointed Geoff Campbell-Burns as chief operations officer (COO) as it continues to execute its growth strategy, with a focus on agile, design thinking & lean business solutions.

In line with the upwards trajectory of IE’s business, Campbell-Burns has been appointed to head up the internal operations of IE and manage the growth of the business.

Campbell-Burns brings 20 years of senior business management experience to the company, born from his years at Goldman Sachs (UK) and SMS Management & Technology (Australia & UK).

His tier-1 business consulting experience, combined with the innovation and creativity roots of a digital-led startup that is IE’s heritage, will ensure the unique and future success of IE.

The leading practices and programmatic solving experience that Campbell-Burns brings to IE will ensure the company is best placed to deliver an outstanding experience for IE’s major current clients, and other tier-1 business in the future, from a leadership level.

Campbell-Burns, COO of IE said of his appointment: “After 14 years at SMS Management & Technology, I’m elated to be part of the growing company that is IE Digital. Heading up the operations here will give me the opportunity to share my knowledge with the team, as well as solidify IE’s place as one of Australia’s leading digital transformation consultancies.

“I hope to bring the practices I’ve learnt and harnessed over my career, to the digital innovation firm that is IE.”

Rhys, CEO of IE, is confident that the expanding leadership team will ensure IE’s future success: “Geoff’s appointment marks a huge milestone in the history of IE. Not only will he help us grow our digital transformation services for our clients, but he’ll ensure their success.

“With our rapid growth over the past year comes the need to ensure our leadership team meets the expectations of our clients. Appointing Geoff means we’re in a great position to solidify our mark on the digital innovation community and grow even further.”